Yield Optimization

MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
December 3, 2018 at 1:42 pm

Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish…

How is Scan-Based Trading Working Out for You?
November 28, 2018 at 10:39 am

Scan-based trading (SBT)—wherein the wholesaler is paid only for copies that go through the register, and unsold inventory is not recorded as either sold or returned—has been implemented in an estimated 70% of U.S. retailers. It was a long time coming, with many studies and audits and recommended best practices backing it up; and no…

5 Media Website Optimization Strategies for Managing Seasonal Traffic Spikes
October 11, 2018 at 11:24 am

Whether preparing for a peak season like the December holidays or an industry-defining event like New York Fashion Week, magazines in every sector plan strategic campaigns for various reasons with the aim to generate large volumes of traffic. Case in point: Adobe Analytics reported a record $108.2 billion in online sales alone throughout November and…

How Being Open About Your Financials Can Help Grow Your Reader-Funded Publication
October 1, 2018 at 11:48 am

As reader revenue becomes increasingly central to media business models, we’re continuing our five-year tradition of sharing what we’ve learned about running a reader-funded news organization. In 2013, we launched De Correspondent in The Netherlands with the help of some 19,000 founding members who backed our world-record breaking crowdfunding…

Parse.ly, Notablist Make Internal Data Public to Help Marketers See Beyond Walled Gardens
September 28, 2018 at 11:11 am

Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is out in a free version and two premium…

It’s Time for Publishers To Build Trading Desks of Their Own
November 2, 2017 at 12:40 pm

Editor’s Note: We want to highlight this post from contributor Tony Mamone from last fall for two reasons: One, because it’s a visionary piece on why and how publishers should employ a “trading desk” approach to manage and optimize paid social distribution of content, emulating the way agencies have used data and technology to more…

Fusion Media: If You Make a Good Ad, We’ll Give You Bonus Ad Space
October 9, 2017 at 2:13 pm

Many publishers believe consumers would pay more attention to online ads if they were just better. Now Fusion Media Group is acting on that sentiment: It is trying out a new system that rewards advertisers that make the most engaging ads by giving them bonus impressions. The Univision-owned digital media company, whose 12 sites include…

How Server-Side Header Bidding Can Elevate Your Programmatic Strategy
August 1, 2017 at 11:34 am

Like so much in the programmatic ecosystem, header bidding continues to evolve. Today publishers are beginning to explore server-side header bidding, which promises to reduce page latency while optimizing programmatic revenue. This post will discuss this new form of header bidding, how it differs from older programmatic methods, and how this approach might evolve in…

Getting Started With SSPs, Waterfall & Header Bidding for Programmatic Advertising
July 6, 2017 at 11:26 am

For traditional publishers, developing and implementing a programmatic approach to ad sales can feel complex and challenging. There is good news though. If a robust digital ad sales practice is already in place many of the key tools needed are already part of your ad infrastructure; you’ll need to layer programmatic technologies into the ad…