Today In Publishing

5 Things Publishers Should Do Before Erecting a Paywall
January 16, 2019 at 10:55 am

This is the year, the pundits tell us, when digital publishing will pivot to paywalls. Good luck with that. Getting people to pay for online content is already hard enough. With more publishers in the game, it will become even harder. How many digital subscriptions do you think people will pay for? Tread carefully, or…

MediaPitch: Indigo Trigger Aims to Streamline Operations for Media Companies
January 10, 2019 at 11:19 am

Workflow inefficiency has emerged as a clear hurdle for media companies as product portfolios have become more diversified and content platforms have multiplied, complicating sales, ad, and production operations. These operations inefficiencies become a tax on publishers’ resources and revenue, and strip bandwidth from other value-creating efforts. Indigo Trigger aims to tackle the problems caused…

How to Create a Successful Online Subscription Product (Part 1)
January 9, 2019 at 11:30 am

These days, it seems that nearly every publisher is considering some form of paid subscription model. Companies want to diversify from reliance on advertising. Some want to adapt their print subscription model to the digital realm while others want to launch a new paid subscription offering online. Unfortunately, most publishers aren’t setting themselves up to…

The Top 12 Media Tech Stories We Published in 2018
January 3, 2019 at 10:04 am

From examining the tools needed to capitalize on the subscription boon to exploring how publishers might adapt to voice-driven web experiences, we covered digital media technology from a lot of angles in 2018. Below is a rundown of the top technology posts we published in 2018 from the standpoint of what saw the most audience…

3 Smart Ways Publishers Can Better Capitalize on Data
December 20, 2018 at 10:23 am

Most publishers are putting a greater emphasis on gathering and analyzing audience data so they can serve well-qualified leads to advertisers. For example, Conde Nast is enabling advertisers to market against audience content engagement analytics, incorporate their own first-party data, and build lookalike audiences through Conde Nast’s Spire data management platform. Conde Nast can tell…

B2B Programmatic Ad Sales & the BPA Media Exchange
December 17, 2018 at 12:53 pm

Programmatic advertising accounts for more than 80% of digital advertising sales today, and rising, according to all reports. Yet only a virtual handful of B2B publishers have been making or accepting programmatic sales. Is this a giant missed opportunity hiding in plain sight? Programmatic is an inevitability, whether or not an unqualified opportunity. The overwhelming…