Today In Publishing

How B2B Media Companies Are Successfully Growing Subscription Revenue
July 11, 2018 at 12:05 pm

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…

GDPR and Third-Party Services: What Publishers Need to Know
July 9, 2018 at 10:37 am

By now, everyone understands the General Data Protection Regulation (GDPR) is here to stay, and businesses must make themselves entirely compliant in order to avoid fines of up to four percent of total global revenue. In the online publishing industry especially, business leaders must be fully aware of the different aspects of their websites that…

What Are the Must-Have Tools in Any Media Tech Stack?
July 5, 2018 at 2:28 pm

As a consultant, I’ve learned to love having conversations with industry colleagues about the future direction of the media business. Sometimes the discussion focuses on the future of editorial operations. Other times, it focuses on how audience engagement is evolving. Topics like changing business models, the move to subscription models, the growing importance of data,…

Future CEO Zillah Byng-Thorne on the Sustainability of Ecommerce & Monetizing Specialist Content
July 2, 2018 at 10:50 am

Publishers have historically touted ecommerce as a golden opportunity to increase their topline revenue. In this age of digital disruption, where major platforms like Facebook, Google and increasingly, Amazon have asserted their dominance, publishers of all sizes have had to work hard to reconfigure their business models to adapt. For media brands, now is the…

We’re Looking for Media Tech Startups!
July 2, 2018 at 11:10 am

The media business is constantly evolving, driven by new technologies that are changing the way content is created, distributed and consumed. It can be difficult to keep track of all of the latest and greatest ideas out there. That is where Publishing Executive comes in. We launched the Media Pitch blog two years ago to provide…

Cut Your Email List and Make More Money
June 28, 2018 at 11:03 am

As media professionals, we’re used to measuring our impact by our reach. More print subscribers are good as long as it makes financial sense. And of course, the more social media followers, website traffic, and email subscribers the better. Or so we think … but more isn’t always better. An email that is unopened doesn’t…

PwC’s Global Entertainment & Media Outlook 2018-2022 Reveals Long-Term Trends
June 27, 2018 at 3:05 pm

Each year PwC releases the Global Entertainment & Media Outlook. Released earlier this month was the 2018-2022 edition. (Here’s the press release from last year.) The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to…

Are Digital Magazine Apps A Stepping-Stone to Paid Content?
June 25, 2018 at 1:25 pm

The conventional wisdom on digital magazines is that they’re dead, at least as a custom format, separate from print and enhanced for the tablet or phone. Apple often gets the blame - killing Newsstand killed digital magazines. But the shuttering of Apple’s standalone magazine space, as awful as it always was, was a symptom not…