Today In Publishing

Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines
February 20, 2020 at 5:40 pm

Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how they’re redesigning the magazine model and reading experience.

5 Campaign Objectives for Effective Programmatic Advertising
February 19, 2020 at 10:43 am

Starting with an objective is the first step towards campaign design and success. Yet we continue to see agency clients and brand partners alike approach their programmatic advertising budgets without clear objectives. Here are five to consider before you launch your next campaign.

Gmail’s Message to Newsletter Publishers: Get Rid of Inactive Subscribers
February 18, 2020 at 9:26 am

As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting. Email services have long tended to punish newsletters that are sent to large numbers of “spam traps” – AKA abandoned email addresses – sometimes shunting…

Guess Who's Going to Buy You? That's Right...Your Advertiser
February 14, 2020 at 2:59 pm

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago something like this would be considered an anomaly. Today, odds…

10 Keys to Digital Success in 2020 (Part 2)
February 12, 2020 at 12:16 pm

There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys in my previous article, 10 Keys to Digital Success in 2020 (Part 1). In this second part, I cover the remaining five – including what…

How Will Google’s Changes to Featured Snippets Impact Publishers?
February 12, 2020 at 4:39 pm

Minor changes in the way search results display on Google aren’t uncommon. The search giant makes updates frequently enough that they rarely generate headlines anymore. But a recent announcement that Google would no longer duplicate featured snippets has managed to stop publishers in their tracks. As of Jan. 22, Google stopped duplicating featured snippets. Webpage…

Why Newsletter Business Is Booming for Morning Brew
February 10, 2020 at 11:03 am

Business newsletter company Morning Brew grew revenue by 333% last year, from $3 million in 2018 to $13 million in 2019. Co-founder and COO Austin Rief shares a closer look at how the company has expanded to reach nearly 2 million subscribers – and why it will continue to bank on email.

Integrated Data Success Requires Cross-Organizational Support
February 11, 2020 at 4:33 pm

"Content is still king, but data is going to make you rich," says Ronda Hughes, a B2B media veteran who has led audience data strategy at companies including EnsembleIQ and UBM Americas. The caveat: “Every team within your organization has to buy in to the importance of data collection, audience segmentation, quality over quantity, and a content strategy that drives engagement."

5 B2B Text Message Marketing Tips to Help You Reach Prospects
February 11, 2020 at 9:15 am

B2C marketers have long taken advantage of the ever-increasing phone addiction to meet people where they are via highly effective text message marketing campaigns. But B2B text message marketing also is growing in popularity, and for good reason.