Today In Publishing

How Publishers Can Start Monetizing Smart Speakers
May 22, 2019 at 8:59 am

If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the same boat. Already with enough on their plate, publishers are looking at voice similarly to how they viewed mobile a decade ago. It’s interesting, but…

Why Paper Prices Are Likely to Remain High for Publishers
May 15, 2019 at 8:37 am

Decades of historical precedent suggest that, now that the shortages and price increases of 2018 have ended, publishers should soon benefit from lower paper costs. But don’t hold your breath waiting for history to repeat itself. Prices for publication papers have stabilized since late last year, and the usual post-peak glut and price slashing don’t…

How Google's Cookie Restrictions Could Benefit Advertisers and Publishers
May 13, 2019 at 11:18 am

Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers who are upset about losing third-party tracking capabilities on Chrome later this year. Pushing Google…

Parse.ly Data Highlights Key Drivers of Reader Retention
May 9, 2019 at 2:36 pm

A major priority for publishers is not just audience growth, but audience retention and ultimately conversions. But do we really know what the driving factors are behind this level of reader loyalty? Recent analysis by content analytics company Parse.ly found that habitual readers, measured as returning visitors, is the most important metric for driving conversions.…

Why Your Ad Campaigns Aren’t Working & How to Fix Them (Part 2): Effective Ad Design
May 8, 2019 at 1:20 pm

Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads? In my previous article, we talked about how your biggest ad challenges aren’t necessarily because of you. They’re often due to a misalignment in the advertiser’s campaign…

5 Keys to HousingWire’s Double-Digit Revenue Growth in 2018
May 2, 2019 at 2:37 pm

Put your readers first, and your web traffic and revenue will follow. At least that’s what B2B media company HousingWire has learned since expanding and refocusing editorial coverage in 2018. The company, which serves the mortgage and real estate markets, saw double-digit revenue growth last year and maintains an upward trajectory in 2019. The publisher…

Analysis: Will Quad Acquisition of LSC Communication Pass DOJ Antitrust Review, Negatively Impact Competitors?
April 25, 2019 at 11:37 am

Peter Schaefer, a principal at New Direction Partners, and Mark Michelson, editor-in-chief of Printing Impressions, predict how the U.S. Department of Justice, Antitrust Div., will rule on the pending acquisition of LSC by Quad. They also discuss — assuming the deal gets finalized — how it will ultimately impact the magazine and book printing landscape, and…