Today In Publishing

Highlights Brand Campaign Inspires Millennial Parents to Nurture Optimism
August 20, 2020 at 12:28 pm

The pandemic has pushed parents to new stress levels, as many balance remote work with childcare and homeschooling. Though these are trying times, Highlights is asking young parents to “try to see the bright side” in its current brand campaign – the first in the media company’s 74-year history.

Revenue Diversification Has Never Been More Vital
August 13, 2020 at 11:51 am

Publishers have always been on a quest to broaden revenue sources, but the continued uncertainty resulting from COVID-19 means diversification is more important than ever. One revenue opportunity that has taken off – and looks likely to remain viable, even in these unprecedented times – is native commerce.

The (Utterly Predictable) Decline of Advertising
August 5, 2020 at 4:34 pm

Publishers' advertising revenue has been threatened for well over a decade, so why weren’t they better prepared for the COVID-19 freefall? While many rightly acknowledged the need to focus on reader-generated revenue, they steadfastly embraced one single business model: growing subscriptions by implementing paywalls. Here's why that's an issue.

Successfully Navigating a Publishing World Consumed by COVID-19
June 30, 2020 at 4:16 pm

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal.