Today In Publishing

Jammed Printers, First-Party Data Hiccups & More Publishing Predictions for 2020
January 15, 2020 at 10:00 am

It doesn’t take a genius to figure out that 2020 will see more magazine closures and more experiments with reader paywalls. Here are eight, or maybe nine, not quite so obvious publishing predictions that will help you prepare for the year ahead: Paper Shortage A glut of magazine-quality paper has recently pushed prices down a…

Meredith CDO Discusses Acquisition of ‘SwearBy’ Product Recommendation Platform
January 16, 2020 at 12:22 pm

Last week Meredith Corporation announced its acquisition of SwearBy, a digital platform that crowdsources product recommendations from shoppers. In this Q&A, Meredith President and Chief Digital Officer Catherine Levene explains motivations behind the acquisition and how it will benefit both readers and marketers.

Branded Content: Possibilities, Pitfalls, and Predictions
January 14, 2020 at 9:54 am

A seismic shift happened in the 2010s: Platforms took control of audiences away from publishers and brands. The result is the need to pay-to-play, which comes with a host of challenges. Brands need to find ways to efficiently expand their reach, while publishers need to create sustainable revenue streams that don’t fully rely on volatile…

How to Not Waste Money on Facebook and Instagram Ads
January 9, 2020 at 8:15 am

As publishers, our relationship with Facebook is… complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regards to Facebook’s Ads Manager platform in the last several months, amiright? Facebook Ads Manager Continues to Evolve First,…

3 Ways B2B Publishers Can Turn Data into Dollars
January 7, 2020 at 8:45 am

We’ve heard all the buzzwords: predictive analytics, artificial intelligence, machine learning. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? Unfortunately, when I ask most publishers this question, they answer “no.” And there are even more “no” responses in the B2B world. Why? Because there’s a…

10 Keys to Digital Success in 2020 (Part 1)
January 3, 2020 at 8:30 am

For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this year.

Become a Publishing Executive Contributor
January 3, 2020 at 2:33 pm

Are you a seasoned media technologist with best practices to share? Specialize in ad sales or audience development? Maybe you’ve leveraged data to create a new membership product, podcast, or event that’s driving revenue for your company? Share your insights with Publishing Executive and become a thought leader in the magazine media industry.