Today In Publishing

Why Your Next CEO Might Be Your CDO
September 13, 2018 at 9:32 am

I've been a Senior VP of Digital, Executive VP of Digital, and Chief Digital Officer the bulk of my 25-year career. I've served in this role for B2B, enthusiast, and book publishers ... and in privately-owned, private-equity-backed, and publicly-traded companies. I have always said that the "Chief Digital Officer" is merely a temporary role, so…

How Publishers Can Boost Revenue With A Subscription Box, Part 3
September 12, 2018 at 1:13 pm

In previous posts, I explored the important considerations publishers should make before launching a subscription box and how to get your subscription boxes to your customers. In this third and final post, we’ll look at some ways to grow your subscription box revenue. There are two ways to grow your subscription box -- adding subscribers…

How Media Companies Should Get Started with Business Intelligence
September 6, 2018 at 10:31 am

There has been much discussion in the media space about business intelligence (BI) and how it can help drive a host of key objectives. BI encompasses the tools (usually dashboards) that use a company’s data to improve business decisions and performance. For a publisher, that could mean helping, in real-time, journalists focus on content categories…

How to Launch A Profitable Online Course While Growing Your Audience
September 5, 2018 at 11:52 am

If you’re looking for new ways to build your audience, I’d like to show you a process that will get your audience to help you design an online learning course that they’ll be willing to pay you to develop. In addition, I will show you how to market this course using a webinar, which will…

You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?
August 29, 2018 at 12:14 pm

Though the UK’s vote to exit the EU and the election of Donald Trump may have roiled the British and American public, both have been great for subscription sales. Stories of the readership surge caused by the Trump Bump and the Brexit Bounce are legend among audience development professionals. Everyone knows, except maybe the president,…

How Publishers Can Boost Revenue With A Subscription Box, Part 2
August 27, 2018 at 12:24 pm

In my last post, I explored the important considerations publishers should make before launching a subscription box, including developing your offer and branding, choosing a platform, finding products and marketing. Now it’s time to start thinking about how you’ll actually get your subscription boxes to your customers. In a third and final post, I’ll share…

It’s Time for Publishers To Build Trading Desks of Their Own
November 2, 2017 at 12:40 pm

Editor’s Note: We want to highlight this post from contributor Tony Mamone from last fall for two reasons: One, because it’s a visionary piece on why and how publishers should employ a “trading desk” approach to manage and optimize paid social distribution of content, emulating the way agencies have used data and technology to more…

Search Data Voids and Evil Unicorns
August 21, 2018 at 4:44 pm

Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or