Today In Publishing
Marco Boer and Joel Quadracci rounded out four days of education and networking with insights and strategies for printers to consider.
The mindset you apply to your business operations as you face this challenging new environment will determine if you succeed or fail.
The pandemic has pushed parents to new stress levels, as many balance remote work with childcare and homeschooling. Though these are trying times, Highlights is asking young parents to “try to see the bright side” in its current brand campaign – the first in the media company’s 74-year history.
Publishers have always been on a quest to broaden revenue sources, but the continued uncertainty resulting from COVID-19 means diversification is more important than ever. One revenue opportunity that has taken off – and looks likely to remain viable, even in these unprecedented times – is native commerce.
TikTok requires an authenticity not seen on the likes of Instagram or Facebook.
Publishers' advertising revenue has been threatened for well over a decade, so why weren’t they better prepared for the COVID-19 freefall? While many rightly acknowledged the need to focus on reader-generated revenue, they steadfastly embraced one single business model: growing subscriptions by implementing paywalls. Here's why that's an issue.
In the early days of the pandemic, the team at nonprofit media outlet, Tricycle: The Buddhist Review, rallied to produce content that would help its audience during an anxious, uncertain time.
COVID-19 has peeled the layers of leadership down to its essence, reminding leaders to lean on their emotional intelligence.
Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal.