Today In Publishing

On Isolated Connectivity, Social Distancing, and the Future of Magazines
March 27, 2020 at 7:30 am

A few years back I coined the phrase “Isolated Connectivity” after a friend of mine told me the following story: “One day I came home from work to find my son watching something on his laptop and texting at the same time. I asked him, ‘What are you doing?’ My son answered, ‘Duh, can’t you…

WFH: A Crash Course in Remote Workflow for Publishers
March 26, 2020 at 9:23 am

So here we are. Whether by government mandate or executive fiat, at some point in the past few weeks the publication you and your team usually write, edit, produce, market, and distribute from an office landed in your living room. It probably happened suddenly, in many cases with almost no time to prepare. And you…

How to Build Teams while Breaking Organizational Silos
March 24, 2020 at 1:05 pm

People often talk about the need to “break down organizational silos” or “enable more cross-functional collaboration” within a company. Sounds great! But it’s easier said than done. Consultants have spilled a lot of ink debating where analytics, customer data, e-commerce, or user experience functions should ideally live within organizations. I don’t participate in those philosophical debates, nor do I…

4 Common Segmentation Pitfalls — and More Effective Methods to Try
March 24, 2020 at 7:40 am

Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.

Minute Media’s Rich Routman on Brand Acquisition & Homegrown Technology Strategy
March 23, 2020 at 7:51 am

In this episode, Minute Media's President and CRO discusses the company’s evolution into a global sports media business. We chat about Minute Media's strategic expansion into the US sports media market, how an investment in video is paying off, plus why Routman believes a homegrown tech stack enabled growth during a tumultuous decade in publishing.

Confronting COVID-19: We Need Your Input to Help the Industry Succeed
March 20, 2020 at 8:37 am

While news organizations are on the front lines keeping the public informed during this health crisis, all publishers are coping with threats to revenue stemming from the COVID-19 outbreak. During tumultuous times like these, we believe it’s more important than ever for industry leaders to exchange knowledge and discuss solutions to overcome current obstacles.

5 Best Practices Media Companies Can Learn from European Publishers
March 17, 2020 at 3:23 pm

With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to access. But the digital world stretches far beyond physical borders. In fact, publishers in North America face many of the same challenges that European media…

Coronavirus and Marketing Automation: Let's Be Careful Out There
March 18, 2020 at 11:20 am

I'm no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we're in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis. I will leave it to…