Today In Publishing

7 Steps to Advertising to the Emerging Gen Z Consumer
September 30, 2019 at 11:13 am

Generation Z, the post-Millennial group of digital natives born after 1997, is arguably the most unique generation to come. Advertising to emerging Gen Z consumers, who have an insatiable desire for instant gratification and personalization in all aspects of their lives, is both as challenging and simple as it has ever been — an oxymoron in itself. But…

New, Big B2B Ideas, from MarTech to Dimensional Mail
September 24, 2019 at 9:00 am

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange, held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. By pulling three events together,…

Media Pitch: OutVoice Is Streamlining the Freelancer Invoicing Process
September 19, 2019 at 2:17 pm

If you follow any freelance journalists on Twitter, you’ve heard what a headache invoicing processes can be – and how frustrating it is not to be paid for your work in a timely manner. As publishers rely more on freelancers and less on in-house content creators, it’s increasingly important to have a seamless system in…

Getting More from Google Analytics: 3 Tips for Editors
September 19, 2019 at 8:30 am

Over the last year or so, I’ve had the chance to run several editorial training sessions with B2B media players. In these sessions, the number-one question I get from content teams is how to best judge success for their site content, video, podcasts, and other efforts. The good news is the questions are being asked,…

3 Ways to Make B2B Content Marketing More Engaging
September 17, 2019 at 7:45 am

Though your subject matter may be complex, your content is most effective when it’s simple for the consumer to understand. Websites, white papers, and other forms of content must deliver a clear, valuable message – and do so in an engaging way – for potential buyers to pay attention.

5 Common Misconceptions about WordPress Elasticity
September 16, 2019 at 8:00 am

Scalability is an initial, often uncompromisable goal for growing businesses, which is why seasoned entrepreneurs spend plenty of time refining their business plans before launching new layouts or viral initiatives for their media outlets. This includes everything from legal and accounting through marketing channels to the underlying technology stack. Launching a new business on an…

FUSE Media Advisor Q&A: David Saabye, Adweek
September 11, 2019 at 10:58 am

Returning FUSE Media Summit attendee and advisor David Saabye, SVP of Customer Experience at Adweek, weighs in on ‘the never-ending pursuit of the best technology solutions’ and the benefits of the FUSE experience.

Content Marketing Suffers From Cognitive Dissonance
September 10, 2019 at 12:18 pm

Content marketing is generally practiced by brands that already have firm identities, but their use of content marketing has its own cognitive dissonance. Is it doing good or doing evil? Do its creators know? Its inherent struggle is based on monetization, in more ways than one.