Today In Publishing
The global head of ad product & innovation discusses Bloomberg’s digital advertising suite, including a recently added self-serve tool.
Here are the essentials of what a CDP needs to be and do, and what the common elements of useful marketing databases are.
Among many, many other things, the pandemic is threatening to impact decades of advancements of gender equality in the workplace.
Chief Product Officer Nina Gould discusses how Forbes is using technology to drive audience engagement and first-party data collection.
Joel Quadracci outlines actions and safety measures that Quad has implemented and predicts what the economic recovery will look like.
GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of 2018, while US publishers trailed slightly behind with 29% adopting CMPs that year. There’s no recent US-specific data on CMPs, but state laws like CCPA…
From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model, technology strategy, and plans for expansion.
Here are changes the pandemic has wrought, along with ways publishers can adapt and prosper.