Today In Publishing

FUSE Media Advisor Q&A: Bonnie Kintzer, Trusted Media Brands
September 3, 2019 at 8:30 am

Bonnie Kintzer, President & CEO of Trusted Media Brands, shares why it’s important to connect with industry peers at a tech-focused event like FUSE Media. She also discusses the role technology has played in driving TMB's revenue growth and looks ahead to the industry’s biggest emerging challenge.

Why Group Nine Is Prioritizing Podcasts & Partnering with iHeartMedia
August 27, 2019 at 4:59 pm

From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first publisher has partnered with broadcast company iHeartMedia to co-produce a new slate of podcasts.

Why Many Marketing Automation Projects Go South
August 26, 2019 at 8:30 am

As a data and analytics consultant, I often get called in when things do not work out as planned or expected. I guess my professional existence is justified by someone else’s problems. If everyone follows the right path from the beginning and everything goes smoothly all of the time, I would not have much to…

Q&A: BlueToad CEO on Amazon Polly Newscaster Voice & Future of Audio
August 26, 2019 at 9:44 am

Consumers are rapidly embracing voice technology, leading publishers in search of tools that can efficiently produce audio versions of content. Responding to demand, BlueToad partnered with Amazon to launch Amazon Polly's new NTTS Newscaster voice. BlueToad CEO Paul DeHart discusses the launch and the future of audio in this interview.

3 Key Takeaways from the 2019 Yale Publishing Course
August 22, 2019 at 10:10 am

To be a successful leader in magazine media you must slow down and take stock of what others in the industry are doing – and how you can manage change in your own organization. Each summer, the Yale Publishing Course invites publishing leaders to step into a classroom setting and spend a week doing just that. Here are a few key takeaways from this year's course.

FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines
August 21, 2019 at 3:07 pm

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape.

Advertiser Blacklisting and Its Silencing Effect on Journalism
August 20, 2019 at 10:19 am

Since the dawn of reporting, one question has been elevated above all others: Does this serve the public interest? In today's increasingly polarized news environment, advertisers are dictating the kinds of content they will and won’t associate their brand with. Increasingly, and unfortunately, the content they seek to distance themselves from is the very kind that serves the public interest most.

2020 Print Forecast: The Quad-LSC Merger Is Off, but Competition Might Still Suffer
August 19, 2019 at 8:30 am

Though the merger of megaprinters Quad and LSC Communications has been called off, publishers may still find it harder to strike a favorable printing deal in the coming months. Calling magazine and catalog printing “a broken part” of LSC, Tom Quinlan, the CEO, indicated earlier this month that LSC would be scaling back that part of…