Today In Publishing

With New Online Marketplace, Print Ads May Have Finally Entered the Programmatic Age
May 9, 2018 at 2:00 pm

A leading publishing association, BPA Worldwide, announced a partnership today that could be a catalyst for boosting magazine advertising sales across the industry, even for BPA non-members. Four months ago, I asked this question in a Publishing Executive article: “Why is placing a national ad in multiple magazines still such an arduous, manual process? When…

What AD Lessons Can Publishers Learn from a Lightning-Hot Political Campaign?
May 7, 2018 at 1:53 pm

Audience developers, especially in publishing, often look to each other to for inspiration and opportunities for imitation. We look to The New York Times and their success in growing digital subscribers or admire Netflix’s tremendous audience growth. But I’ve recently become enamored with an entirely different audience development opportunity -- politics. Yes, that pool has…

Using Editorial to Spot Business Opportunities
May 4, 2018 at 11:33 am

When I wrote about launching a paid newsletter recently, it was interesting, though unsurprising, that the idea came from an editor. Actually in this case it was a staffer who had moved from editorial to a business department, but clearly someone who still had the editorial eye. I made that transition early. As co-editor of…

Ecommerce is On the Rise Again. Here Are 6 Articles On Ecommerce Strategies for Publishers
May 2, 2018 at 11:42 am

Ecommerce has emerged as a hot topic for 2018. Just last month Hearst Magazines acquired a minority stake in Gear Patrol (a men’s brand focused on enthusiast products and content) to bolster it’s ecommerce strategy, while Future (parent company of TechRadar and PC Gamer), acquired NewBay Media, (which is heavy on enthusiast and product-based verticals…

5 Technologies Reshaping Ecommerce
May 2, 2018 at 11:51 am

Technology isn’t just changing the way consumers shop; it’s opening up new channels and giving ecommerce stores new ways to interact with customers. But the latest and greatest innovations aren’t always new. Sometimes the technology is improved over a long period of time, becoming more intuitive and better able to meet the demands of a…

Can Publishers Monetize Their Digital Technology Expertise?
April 27, 2018 at 10:24 am

Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem. In many cases, publishers are now leading the way in terms of innovating with digital media and marketing technology,…

3 Hidden Costs of Third- and Fourth-Party Digital Solutions
April 26, 2018 at 10:44 am

Online publishing in 2018 has come a long way since the 90s. A typical website today can be using over 75 different external digital services, with each vendor promising to add some kind of business value. But unfortunately, this enhanced functionality can also introduce performance issues, making it crucial to pick the right ones. These…

3 Gmail Changes: What You Need to Know
April 25, 2018 at 10:09 am

Gmail is going to look very different, very soon. Gmail changes are coming to the web version of the email option, making it look more