Today In Publishing

Trade Shows: Will People Attend?
May 18, 2020 at 1:53 pm

We are in uncharted waters. We find ourselves longing for the days of sales meetings, live training events, and conferences.

Right Message, Right Person, Right Time
March 24, 2020 at 7:40 am

Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.

4 Ways Publishers Can Adapt to Survive the Pandemic
May 13, 2020 at 11:20 am

In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and greater future success. Here's how publishers can be proactive and move with buyer needs.