Today In Publishing

What Procrastinating Publishers Need to do to Get GDPR Compliant Before May 25
April 23, 2018 at 9:26 am

It's not surprising that GDPR articles are hot on our site right now. We wanted to surface this post again for those still working on their GDPR game plan. Also check out A Guide to GDPR Compliance for Marketers by our sister publication Target Marketing, as well as How To Prevent a Customer Data Breach…

3 Tips for Building Social Influencers into Your Editorial Strategy
April 19, 2018 at 8:00 am

A few years ago, I had the chance to hear Social Media Research Foundation talk about the impact of influencers on consumer goods and hotel brands. In two separate industry events, speakers explored the importance of identifying influencers and then leveraging those influencers to drive engagement with a brand. A few months back, I had…

Move Beyond Church & State to Realize the Full Power of the Publisher-Editor Relationship
April 16, 2018 at 1:53 pm

It’s no secret that the publishing industry is going through a rough patch. Print advertising continues to dry up, digital channels have turned out to be unreliable sources of ad sales, tech giants have inserted themselves between publishers and their readers, revenue is being soaked up by social media platforms and it’s exhausting to keep…

NBC News Shares How New Technology Helps Them Get Ahead
April 13, 2018 at 9:04 am

At the FUSE Media conference last fall, Alex Gittleson, Director, Digital and Cross-Platform, News Research, NBC News, sat down to talk about the changing technology needs at his organization. In particular, programmatic, he noted, has become a major cornerstone of their ad-buying experience, and social media platforms like Snapchat are beginning to play a larger…

Why Publishers Struggle with Subscriptions
April 12, 2018 at 9:58 am

As publishers, we spend a lot of time thinking (lamenting?) about the current publishing environment and if our strategies are correct. When it comes to subscriptions, however, more than the market or strategy, it’s our inability to execute on a basic level that is our biggest problem. It doesn’t matter if our publications are paid…

Is It Time to Put Your Magazine Out of Its Misery?
April 11, 2018 at 10:02 am

Many U.S. magazines are barely keeping their heads above water. And with further advertising declines, more paper price increases, a newsstand system that’s circling the drain and the prospect of huge postal increases, it’s likely to get uglier in Magazine Land. No doubt we’ll see more titles give up on their magazines and go digital-only.…

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech
April 11, 2018 at 8:00 am

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

Facebook Data Changes Create Sales Opportunities for Publishers
April 9, 2018 at 10:10 am

Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information.  Cambridge Analytica, a third party data brokerage firm, and Facebook are now the subjects of multiple investigations for the improper use of user data to target political advertising on Facebook. Since the revelation, Facebook…