Today In Publishing
This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.
"My work has undoubtedly shifted to channels and strategies that let me connect more directly and personally with the people behind the brands and businesses that make this industry tick," says Deanna Utroske, editor of William Reed Business Media brand Cosmetics Design.
Here is a look at how consumer-buying attitudes will unfold in this new marketing environment over three periods of the pandemic.
Email deliverability mistakes happen. But you need to avoid them as much as you can during this time.
I spoke with Bill recently and we talked about all of the particulars of working from home, publishing a magazine with your staff via remote communications, and about how journalists and information providers rank right up there with First Responders to him when it comes to helping people get the content they need to stay safe and well.
The market is maturing away from the open exchange, and a Google privacy sandbox isn’t going to change that.
In this episode, we discuss how B2B media company HousingWire is investing in quality journalism, shifting event strategy, and developing digital products that serve both readers and advertising clients in “the new normal.”
Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities.
Peter Schaefer, a principal with printing and packaging industry M&A firm New Direction Partners, discusses the recent Chapter 11 bankruptcy filing by LSC Communications; the current state of other publicly-held printers like RR Donnelley and Quad; and what may have played out differently if the DOJ didn't block Quad's acquisition of LSC on antitrust grounds.…