Today In Publishing
Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.
Successful publishers realize that marketing is much more than just getting people to pay.
In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and greater future success. Here's how publishers can be proactive and move with buyer needs.
We are well into Q2, and the pandemic – and economy shutdown – is having a detrimental impact on U.S. marketing spend. How much so?
In this guide, we’ll demystify how inbound and content marketing work, and how you as a publisher can use them to grow your business.
Cenveo Worldwide Ltd. is closing its Cadmus printing facility located in Richmond, Va., resulting in the layoffs of 184 print workers.
Here are a few tips on what content is resonating with consumers and which brands are still spending.
This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.