Today In Publishing

Why Your Advertiser Campaigns Aren’t Working & How to Fix Them (Part 1)
April 11, 2019 at 12:54 pm

In my 25 years in digital media, I’ve worked with hundreds of publishers and thousands of advertisers in B2B, consumer, and regional markets. I’ve had access to analytics from innumerable ad campaigns and discussions with advertisers in a wide variety of industries. If an ad campaign doesn’t meet their expectations, they (or their agency) will…

The Latest Google Update Slams Traditional Publishers
April 10, 2019 at 12:42 pm

[UPDATE: This article was updated at 6:37pm ET on 4/16/2019 and 12:49pm on 4/18/2019 based on feedback from Scientific American and The Atlantic, which both refute that they have experienced the drop in Google search traffic as reported by Searchmetrics.] Google’s long love affair with traditional, respected publishers may have come to an abrupt end…

Lessons from the 2019 Digital Innovators Summit: Diversify & Invest in Quality Content
April 3, 2019 at 11:25 am

William Ford Gibson is an American-Canadian writer who has been called the "noir prophet" of the cyberpunk subgenre of science fiction. It was Gibson who coined the term "cyberspace" in his short story Burning Chrome. He is also responsible for one of my favorite quotes, which I often used to open my lectures in the…

How Push Notifications Are Exposing Readers to a New Breed of Cyber Attack
April 1, 2019 at 11:10 am

It should come as no surprise to anyone involved in the digital advertising ecosystem that fraudsters are always looking for new methods to target users with sophisticated digital attacks. As soon as innovative new ways of engaging with users are developed, cyber criminals aren’t far behind with a method for exploiting these innovations, particularly when…

Media Pitch: How Cryptomining Can Enable Publishers to Monetize Engagement
March 28, 2019 at 9:30 am

Cryptomining may be the latest method for publishers to tap into new online revenue. Mining involves verifying cryptocurrency transactions by cracking the blockchain code associated with those transactions. When the miner successfully verifies a transaction, he earns cryptocurrency. Gath3r, a technology startup founded in 2018, has made cryptomining a monetization vehicle for publishers. By using…

4 Steps to Reinvigorate Sales & Radically Transform the Publishing Business
March 27, 2019 at 11:53 am

Steady decline in readership and advertising revenue are the current operating environment for local and specialty publishing. According to News Media Alliance and Pew Research Center,  advertising revenue for publicly traded publishers declined roughly 30% from 2013 to 2017. That represents billions of dollars in lost revenue. Apple News launched during this same period, promising…