Today In Publishing

5 New Year's Resolutions to Improve the Performance of Your App
December 28, 2015 at 10:10 am

Apps are all around us and given the fact that both Apple and Google are doubling down on app technology you need to make sure yours are performing as well as they possibly can. It’s not good enough to throw together an app, chuck it into a store and hope they’ll all come running. You…

How Publishers Changed What & How They Sell in 2015
December 23, 2015 at 10:47 am

As content and audience attention has migrated to the web and onto mobile devices, the world of media advertising has transformed dramatically. Today brands are crunching audience data, purchasing ads programmatically, and investing in content marketing. We’ve tracked this transformation at Publishing Executive through events like Reboot: Radically Transforming Media Sales and the Publishing &…

To My Electronically Connected Friends & Family: I Salute You
December 22, 2015 at 12:30 pm

Has it been another year already? I remember in the very early days of my youth when a week seemed like a month and a month seemed to drag on for a year. But the way time flies for me now, I might just as well start next year's holiday message immediately after I write…

How Publishers Used Data in 2015
December 21, 2015 at 2:22 pm

Data was one of the most buzzworthy topics of 2015, and Publishing Executive covered the subject extensively. We dove into data-driven strategies at our Publishing Executive Live events, hosted multiple instructional webinars on data analytics, and dedicated an entire magazine issue to the topic of data. In 2015, we reported on how publishers are utilizing…

How Will Magazine Media Grow in 2016? Take the PubExec Trendspotting Survey
December 18, 2015 at 10:03 am

As 2015 comes to a close, it’s time to identify new business opportunities and technology that will lead to a profitable new year. How will magazine publishers use data to accelerate and grow their businesses? How will native advertising evolve and what will its impact be on the structure of media organizations? What new revenue…

Do Only Fools Limit the Data They Collect?
December 16, 2015 at 2:13 pm

It was late, we’d just had dinner with half a dozen publishers, and I was talking over drinks with Brett Keirstead about data and B2B media. Sounds boring, I know; and with most people this topic would have been a waste of perfectly good after-hours time. “Are we being idiots?” we wondered. Keirstead is SVP…

Publishers & Distributors Respond to Kable Distribution’s Demise
December 16, 2015 at 2:02 pm

“As of right now, all that we know is that Kable Distribution is done,” a Kable employee told me yesterday. “We don’t know how long we’ll be here, or how long it will take to move our accounts. We don’t know how things will wind up, or where we’ll go or what we’ll do. This…

How IEEE Spectrum is Using Analytics to Transition to Daily Digital Content
December 15, 2015 at 2:59 pm

Shifting from monthly issues to daily digital news at a legacy publishing company requires significant organizational changes. Not least of those changes is the editorial team’s relationship with data. At IEEE Spectrum, the 51-year-old flagship magazine of the Institute of Electrical and Electronics Engineers, editors are learning to embrace data in two ways, explained editorial…

2016: The Year Ahead for Publishing in 12 Words
December 14, 2015 at 1:19 pm

From ad blocking to postal rates, here’s a handy guide to what’s likely to happen in magazine publishing next year. 1. Blocking A year ago, no one recognized ad blocking as a soon-to-be-hot issue; now it’s on everyone’s radar. The big question is how we publishers will react. How closely will we monitor ad blocking?…

Kable Distribution Services: Another Industry Goodbye
December 10, 2015 at 2:04 pm

Yesterday morning, publishers were informed that Kable Distribution Services Inc. (KDS) is going out of business. The news was conveyed in a remarkably distant manner, in a general letter that speculated that its recipients would not be astonished or blindsided by the news. True, the industry was rife with rumors that Kable was holding on…