Today In Publishing

Social Media Playbook for Publishers
September 23, 2015 at 11:00 am

Leading up to the Social Media Master Class for media professionals, marketing consulting firm GrowSocially will be sharing insights on social media management strategies, breaking down how publishers can engage a wider readership and drive revenue. For an even deeper dive into the content discussed here, be sure to attend the Social Media Master Class in NYC on June 8th. Early bird and group discounts are available.

How Can Publishers Develop a Social Media Strategy?
September 22, 2015 at 10:00 am

Creating a strategy around social media has proven challenging, not just for publishers, but for businesses across a wide spectrum. While it's easy to link a sale to revenue, it's difficult to tie a "retweet" or "like" to the bottom line. Social media interactions are multipurpose making them difficult to quantify and even more challenging to build a meaningful strategy around.

How Wired, The New Republic & Foreign Affairs Are Evolving Their Revenue Models
September 21, 2015 at 2:28 pm

Part and parcel of the transformation many publishing companies are undergoing in an effort to become multifaceted media companies is the need to alter their revenue composition. To this end, publishers have launched new products around marketing services, subscription, video, podcasts and more. At the Publishing Executive Live Evolution Summit on September 29th, attendees will…

6 Reasons Publishers Have the Upper Hand On Content Marketing Services
September 16, 2015 at 11:15 am

Last Friday Publishing Executive hosted its first ever Publishing & Media Lab at Content Marketing World in Cleveland. The hands-on workshop explored how publishers can develop and scale content marketing services for brands. There were a number of great sound bites from the Publishing & Media Lab, which featured leaders from The Atlantic, Rodale, HanleyWood,…

Build a Better Mouse Trap: Ad Blockers Should Force Publishers to Change Strategies
September 15, 2015 at 3:54 pm

Is there anything more annoying than the unwanted and uninvited sales person who knocks on your door trying to sell you a product or service that you don’t want, don’t need, or isn’t related to any of your interests? This is no different than when someone visits a magazine’s web site and is instead greeted…

Top 5 Tweets from the Publishing & Media Lab at Content Marketing World
September 14, 2015 at 3:10 pm

Although the Publishing & Media Lab at Content Marketing World has come and gone, Publishing Executive’s coverage of content marketing services is far from over. We’ll be rehashing some of our favorite panels from this workshop, which we hosted September 11th in Cleveland, and relate some of the helpful insights leaders from Adweek, Contently, The…

Why Publishers Need a Sales Reboot
September 10, 2015 at 2:58 pm

With new technology regularly reshaping the media industry, media sales has not gotten any easier. Salespeople are now expected to sell event sponsorships, leads, video services, and more. Yet many salespeople still sell these diverse opportunities using sales strategies of the past -- selling eyeballs and space on a page. In order to succeed in…

Announcing Data Collection for Top Magazine Printers Ranking
September 9, 2015 at 3:36 pm

The Fall Issue of Publishing Executive will once again feature the Top 20 Magazine Printers, a list that ranks U.S. and Canadian printers by revenue earned in the magazine sector. Publishing Executive relies on self-reported data and we are calling on printers to submit their information in order to be considered for the annual ranking.…