Today In Publishing
In January, Snapchat rolled out its new Discover feature to some serious fanfare. In case you just woke up from a content coma, Discover allows major publishers like ESPN, CNN, and People to push out a bundle of native content optimized for the platform that only lives on Snapchat for a day. At the time, the move was hailed as a great opportunity for publishers to reach a younger audience-not to mention Snapchat's biggest push yet to be a true player in the content wars.
The Huffington Post generated $146 million in revenue last year, according to a report in The New York Times Magazine.
Since taking the reins as chairman and chief executive officer in 2013, Joe Ripp has led Time Inc.'s spin-off from parent company Time Warner in June 2014, cut costs at the company and made acquisitions of digital firms such as Cozi and FanSided. Ripp began his media career at Time Inc. in 1985 as assistant comptroller. Eight years later, he was promoted to senior vice president, chief financial officer and treasurer. He moved over to Time Warner as executive vice president and cfo shortly after, and rose to cfo of America Online, and later vice chairman.
We already know that video is a big deal on Facebook.
When we recently looked at the performance of Facebook native video, we found that for some publishers, videos get much higher levels of average engagement than other types of posts, such as images and external links. In the case of the BBC News page, videos were getting an average of four times the number of shares as links to the BBC website.
As of May, native videos make up around 30% of the average news feed.
Last week Publishing Executive announced the launch of the Publishing & Media Labthat we will host at the 2015 Content Marketing World conference this September. The Lab will help media companies position themselves to meet advertisers' growing thirst for branded content and drive new revenue.
Two weeks ago, Meredith Corp. announced the relaunch of the Better Homes and Gardens' website, BHG.com. The redesign points to a few leading trends in the media world, including the growing importance of serving up content for mobile devices and the vital role social media plays in driving traffic to media brands.
"In hindsight, I wouldn't have launched a magazine if I'd known what was ahead."
That's Rebecca Wesson Darwin, president and CEO of The Allée Group, which owns Garden & Gun, the magazine she helped launch in 2007.
For the as-yet uninitiated, Garden & Gun celebrates the "soul of the South." Think: seersucker, screen porches, sweet tea, sculpted gardens, and other accoutrements that echo with gentility. The gun part? It's more spaniels, setters, and sporting clays than the shaggy beards and shotguns seen on a certain reality-TV series.
It's 2015 and brands have figured out how to best use social media for business. The last decade was filled with trial-and-error attempts to succeed as the operating environment evolved. However, the same trends that created this environment have continued to develop and unless brands adapt, their efforts at digital engagement will be a waste. Marketers must update their strategies for social media, because over the next 10 years it will be:
Time Inc. announced Wednesday a new content partnership with mobile game developer Etermax. Etermax is the creator of the game Trivia Crack and will use Time Inc.'s content in game's forthcoming sequel. "Trivia Crack is an information-based game, and Time Inc.'s brands inform the largest publishing audience in the U.S. Our brands are synonymous with popular trivia categories like celebrities and entertainment, sports, news, and fashion," said Steven Haft, SVP of innovation at Time Inc., in a press release.
It turns out the magazine hadn't done all it could. In the ethereal world of digital media, printed magazines continue to offer something concrete, a tangible representation of a collaboration between editors, artists, designers and writers. And nothing embodies this collaboration like the magazine cover, which remains one of the modern age's most widely consumed pieces of public art.
As Time magazine's design director, D.W. Pine, put it, "I still feel like the power of the Time cover is because we print it. The power is that we take the time and energy to craft