About.com is plowing deeper into native ads with the proposition it can marry its hallmark explainer-style articles with search-like intent data.
The company, known for search-friendly fare such as "10 Ways to Sleep Better" and "Top 10 Reasons Why You Didn't Get the Job," this week launched Idea Studios, a four-person native ad unit that will create how-to and explainer articles for brands. Those brand partners already include the likes of security company Symantec, Walgreens and Disney, which sponsored a Disney-themed vacation planner on the site.
Google's "mobilegeddon" is coming, and not all publishers are going to be prepared.
Google said in February that it plans to factor in "mobile friendliness" into its mobile search rankings. The tweak, the first iteration of which hits April 21, means that publishers with mobile-unfriendly sites - those with small text or elements that are too close together, for example - risk losing their top placement in Google's search results on mobile devices.
Top publishers, for the most part, appear prepared for the change. Out of the U.S. publishers in comScore's top-100 rankings, the vast majority of them
New York Times Co. (NYT) Chief Executive Officer Mark Thompson is taking a cue from subscription services like Netflix Inc. in a bid to transform the publisher into an Internet company that relies less on advertising.
In an interview today, Thompson said the creation of new digital products and services was based in part on company research, which showed an appetite for lower-priced plans and specialized subscriptions for coverage of areas such as politics and technology. There are potential customers “numbering in the many hundreds of thousands,” he said.
Talks to sell Whole Living to OpenGate Capital and Jack Kliger collapsed at the 11th hour — pushing Martha Stewart Living Omnimedia to shutter the publication. Staffers were given the sad news yesterday afternoon.
As talks concerning the $2.5 million sale to OpenGate were cratering, Martha Stewart was seen partying at Art Basel in Miami on Wednesday night.
“The business was losing too much cash and needed a lot more to operate it as a going concern,” said Andrew Nikou, CEO of OpenGate, which owns TV Guide.
Berkery Noyes, an independent mid-market investment bank, today released its third quarter 2012 mergers and acquisitions trend report for the Media and Marketing Industry. The report analyzes M&A activity in the Media and Marketing Industry across the three-month period and compares it with data for the six previous quarters.
Reddit has grown to become one of the most high-profile online communities, one that has even played a journalistic role in some recent cases. Among the things that newspapers and other media entities could learn from Reddit are the benefits of a strong and engaged community.
Although it has a pretty wide following within a certain community of geeks and web natives, Reddit achieved another whole level of mainstream status recently when President Obama agreed to do one of the site’s crowdsourced “Ask Me Anything” interviews
Apple’s big patent win: A U.S. grand jury returned a patent verdict in Apple’s favor last Friday that could have significant implications for mobile media production and consumption. The jury ordered Samsung to pay Apple more than $1 billion for violating Apple’s patents for smartphone design, a ruling that could cause several phone makers to tweak or scrap their smartphone designs, which, as The New York Times noted, are largely based on Apple’s concepts.
Inside The New York Times building, there’s always a hum. And it’s not solely emanating from the multi-floor newsroom. It comes from the 28th floor, where Michael Zimbalist and his team of roughly a dozen staffers of the New York Times R&D Lab are sequestered from the rest of the The Gray Lady’s reporters, executives and staff. The NYT R&D Lab has the vital task of looking around corners and finding the future of how news and information will be delivered and consumed.
The New York Times Company announced today the launch of Ricochet, a new approach to digital marketing. SAP, along with media agency Mindshare, is the first company to utilize this new marketing solution.
The New York Times says its digital paywall strategy is a success with consumers. But its digital advertising business stumbled last quarter, and dropped by 2 percent.
Times CEO Arthur Sulzberger Jr. blamed “uneven U.S. economic environment and uncertain global conditions” for weak ad sales in general — overall ad sales were down 6.1 percent at the publisher’s core News Media Group — and said digital sales were “under pressure in the first two months of the year.”