About.com

Has Social Media Made Search-Driven Publishing Less Relevant?
February 7, 2012

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing.

About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven’t heard about it in more than a year.

Meanwhile, AOL’s Seed project is essentially in limbo. In fact, visitors to Seed.com are currently greeted with the message "We are in the process of reformatting Seed.com

New York Times Co. Faces Leadership Vacuum
January 27, 2012

The departure of New York Times Co. Chief Executive Officer Janet Robinson last month leaves the company with a leadership vacuum amid falling revenue, profit squeezed by pension costs and pressure from family members to restore a dividend once worth more than $20 million a year.

iPadded Profits?
January 1, 2011

Consumers keep squawking about electronic publications, such as e-books and tablet versions of magazines, having higher prices than the printed editions. They'd better get used to it.

Publishers' Real Problem? Technology
December 30, 2009

New technology should be shared with publishers at very little or no cost of entry. In exchange, we continue to do what we do best and let other companies share the rewards.

The Price is Right … or is It Wrong?
November 28, 2007

When CNET announced that it bought FindArticles.com from LookSmart, the first thing that crossed my mind was the The New York Times Company’s $410 million acquisition of About.com from Primedia three years ago. The Times’ deal added About.com’s 22 million monthly users, boat-loads of original content, and expanded the company’s online advertising inventory despite that About.com had “only” $40 million in revenue a year earlier.

The Times now says its About Group continues to be the company’s biggest revenue gainer with a recent report of ad revenues increasing around 40 percent in one month, which includes other Web sites in the group like

About.com Launches Online Advertising ‘Guidesite’
August 10, 2007

About.com, an online network of guides owned by the New York Times Co., announced this week the launch of onlineadvertising.about.com, a site offering education and trend insight for interactive advertising professionals. About.com’s online advertising “guidesite” will be overseen by Cory Treffiletti, an online advertising veteran and columnist, and will aim to help users understand the fundamentals of online advertising. The site will offer information on online advertising measurements and delivery, advice on finding a job in online advertising, choosing an agency partner and behavioral targeting of online ads. “The development of [site] was a natural step for About.com,” says Scott Meyer, president

SEO Guru Shares Insights for Magazine Publishers
June 29, 2007

Marshall D. Simmonds, chief search strategist of The New York Times Co., joined the publisher in 2005 upon its acquisition of About.com, where he had previously been employed in the same role since 1999. Simmonds is considered a search guru by many in the SEO field and a regular presenter at Incisive Media’s Search Engine Strategies and Webmaster World conferences. He specializes in educating large companies on bringing search marketing “in-house” and into their daily workflow. Publishing Executive Inbox spoke with Simmonds for an exclusive interview addressing SEO-related topics including educating your employees, useful tactics and tips, challenges and more. INBOX: With the talent pool

5 Tips for Unlocking the Full Potential of a Social Network
December 1, 2006

Each day, the Web grows with another clever social network aimed at uniting the world of cat lovers, fly fishermen, cigar smokers or other niche groups. Although many of these sites utilize impressive technologies and fun designs, most lack the essential ingredients of a successful social network or online community. These ingredients include many of the core online strategies that many publishers have already implemented, such as: providing valuable and current content; drawing a large interested audience; and creating a regular dialog with the audience informing them of content updates and special features. When combined with social networking technologies, these strategies can help engage