Atex announces the release of Ad Server Integration, a new Atex Advertising module that streamlines the entire online advertising workflow for media companies.
BBN's announcement of international expansion signals the global demand by marketers to reach business decision makers in the context of their work.
More than a decade into the “CTP revolution,” many of the promises of digital workflow have yet to be fulfilled. The publishing industry is far from achieving the hands-off, utopian workflow many envisioned when film went away and content went digital. While some in the industry once resisted the notion of a digital workflow, most now agree that the evolution from film to files has been a positive for the publishing world—as profound a development as desktop publishing. With digital content, publishers can now cut out much of the prepress expense for their print workflow, and perhaps even more importantly, their content is now