Advertising Age

High Times Magazine Turns 40, Hungry for Doritos and Pepsi Advertising
October 17, 2014

High Times, the magazine about all things marijuana, is marking its 40th anniversary this week with an invite-only party in New York promising "drinks and munchies." The milestone comes amid a swell of interest from readers and advertisers thanks to the legalization of recreational marijuana in Colorado and Washington as well as the substance's rising approval ratings. A recent Gallup poll found that 58% of Americans say marijuana should be legal.


Esquire Puts Up a Paywall for a Single Article and Will Donate the Proceeds
September 10, 2014

Esquire is experimenting with a single-story paywall around a piece that was written about the 9/11 attacks, and the proceeds will go towards a scholarship in the name of murdered journalist James Foley. 

As anyone who follows the media industry knows by now, paywalls are the order of the day for most newspapers and magazines, and in most cases they block off everything that a publication puts online. But what if you had a paywall around a single article? And not only that, but what if a majority of the proceeds from that paywall went

The Tortured History of Entertainment Weekly
June 18, 2014

The early and mid-90s Entertainment Weekly was a trade magazine for the masses: A publication that promised to make consumers, whether 11 or 45, into near-experts. It took a while to figure out the format-at first, it was a little too snobby New Yorker and not enough Henry Luce-style middlebrow-but by the mid-90s, it had hit its stride.

But doing what its readers liked and doing what its parent company Time Warner needed did not always, or even often, coincide. Entertainment Weekly premiered just about a month after the completion of the merger of Time Inc. and Warner Communications

Time Inc. Spinoff Reflects A Troubled Magazine Business
June 6, 2014

On Friday, Time Inc. will officially become a separate company, completing a spinoff from parent Time Warner that has been in the works for over a year. With a portfolio of more than 70 overseas and 23 domestic magazines - including Time, People and Sports Illustrated - Time Inc. has created a widely renowned publishing brand. But over the past decade, it has also suffered from an economic decline that reduced its revenues by 34% and cut its operating profit by 59%.

Motor Trend, Automobile Magazines Reshaped in Consolidation
June 3, 2014

Source Interlink, the publisher of magazines including Motor TrendHot Rod and Super Street, is restructuring its automotive titles under a new branding group called The Enthusiast Network.

As part of the overhaul, Jean Jennings, one of the few female automotive journalists in a top management position, has resigned as editor of Automobile magazine, the company said in a statement.

"We're no longer in neutral," Scott Dickey, CEO of Source Interlink since February, said Thursday in an interview with Advertising Age, an affiliate of Automotive News. "We're now in gear."

Bloomberg L.P. is ‘Totally Committed’ to Print
January 24, 2014

Justin Smith has been taking a close look inside every nook and cranny of Bloomberg Media Group since becoming chief executive officer of Bloomberg L.P.'s consumer-facing division roughly four months ago.

He set up his desk on the fifth floor of the company's Lexington Avenue headquarters, home of Bloomberg L.P.'s troubled television operation, Bloomberg TV, which is seen as the project that will require the most attention.

People's New Editor Wants to Add Humor, Focus on Covers
January 13, 2014

Jess Cagle, the new editor of People's magazine and website, looks at the brand as the "morning show of magazines."

"It's one of those few places where you can cover celebrities, politics, human interest stories and more," said Mr. Cagle, who had been managing editor of Entertainment Weekly.

People not only covers a broad area of interest, but it makes significant money in the process. Last year, the magazine generated 20% of all revenue to parent company Time Inc., which also publishes brands including Sports Illustrated, Time, Fortune, InStyle and others.

Advertising Age to Reduce Its Print Frequency
January 9, 2014

Advertising Age, the trade publication introduced in 1930, said Monday that it would publish its print edition 25 times a year rather than weekly.

The magazine, the largest publication in the ad trade field, announced the change in an email sent to subscribers on Monday. The 25 issues to be published this year compares with 46 in 2013. (Advertising Age typically combined weekly issues in July, August, November and December.)

A New Year's Letter from Hearst Magazines President David Carey
January 6, 2014

I always look forward to the new year and the enormous promise it holds. As 2014 begins, it's an opportunity to reflect on what we've accomplished and outline our priorities for the next 12 months.

I'm very proud of all we achieved in 2013, and it is our exceptional people and unique culture that make it all possible. Thanks to you, today Hearst Magazines is by far the strongest global magazine publishing company, and we're well positioned for 2014.

BtoB Magazine to Become Part of Advertising Age
October 1, 2013

BtoB Magazine, the leading publication for business-to-business marketers, will become part of Advertising Age, its sister publication on the consumer marketing side, Crain Communications announced Tuesday. The move reflects the growing overlap between b-to-b and consumer strategies as both grow more focused on targeting and engaging specific customer groups. As part of the merger, due to be completed by Jan. 1, a variety of BtoB's features, daily digital news coverage and successful event franchises will be integrated into Ad Age's overall product mix.