Advertising Age

Gawker Expects at Least 10% of Revenue From E-Commerce This Year, Says Denton Memo
January 25, 2013

Apparently, Gawker Media is serious about its e-commerce business. In a memo to his employees today outlining some business-side promotions and departures, founder Nick Denton said Gawker Media should bring in at least 10% of its revenue this year from e-commerce.

As a result of the growing importance of the business, the company is moving business development exec Erin Pettigrew into a new position focused solely on building e-commerce, according to the memo.

The effort up to now has consisted mainly of fees received from linking in some articles to Amazon product pages. But in recent job listings for commerce specialists,

David Carey is Excited about 2013
January 4, 2013

It’s 2013, and David Carey, president of Hearst Magazines, is excited. In a memo to staffers, Carey lays out the plan for the company in the coming new year, and highlights some things that have gone right.

The memo is massive, so we pulled some notable items out. After the highlights you can read Carey’s entire letter.

Hearst Magazines now has an impressive 800,000 monthly digital subscribers
Esquire is going to announce a “bold new partnership” that “will dramatically expand the Esquire franchise”

Digital Subs Rising, The Economist Unbundles Tablet Editions From Print
December 5, 2012

Ever since Apple introduced the iPad in April 2010, magazine publishers have been trying to figure out how to make the most of their app editions.

Time Inc. gives its print subscribers access to tablet and smartphone apps under a strategy it calls "All Access" -- designed in part to shore up print. But it gave up on an attempt to use that more robust package to underpin a price hike at Sports Illustrated from $39 to $48.

Capitalist content: Forbes’ ad-sponsored stories stir controversy
October 19, 2012

The wall between editorial and advertising collapsed here yesterday when a controversy erupted over a Forbes program that allows advertisers to pay outright for stories.

The debate pitted Bloomberg Businessweek Editor-in-Chief Josh Tyrangiel against Forbes Media Managing Editor Bruce Upbin, both of whom were on a panel hosted by the MPA, the Association of Magazine Media, and moderated by Good Housekeeping Editor-in-Chief Rosemary Ellis.

Today bright and early at 8am attendees were welcomed by Michael Clinton of Hearst, Chairman of the MPA, who says magazine publishers should be “paper proud.” What makes magazines successful? It’s the content, stupid! This focus on content, Clinton says, will lead to continued growth in digital in the “third channel” of the tablet.

Crain Communications to consolidate, optimize brand databases
September 26, 2012

Crain Communications Inc. has contracted with database management company Omeda to consolidate its multiple customer databases into a corporate-wide business-intelligence data set. The goal: to provide a unified view of Crain Communications' customers, their purchase histories and their website behaviors for better customer intelligence and enhanced up- and cross-selling opportunities.

“We expect the impact to be significant,” said Chris Crain, Crain Communications VP-group publisher. “The idea is to have a single record of all our customers and all their information, including both demographic and purchasing history.”

The Joy of Offline Discovery
September 19, 2012

If you're reading this column in print, you've already noticed that Advertising Age has undergone a major redesign. I'm not talking about a few nips and tucks, but a top-to-bottom renovation with new departments, reconfigured layouts and flow, handsome new typefaces, an increased emphasis on infographics and lots more -- right down to a change in the physical dimensions of the thing.

If you're reading this online, you probably either feel a little left out (and hopefully eager to track down a print edition of the new Ad Age) or you just let out a big yawn.

Trade Magazines Struggle To Stay Relevant: Why Digital May Not Be The Only Answer
September 12, 2012

Once upon a time, the trades were king. Although they lacked the high gloss and polish of their consumer counterparts at the supermarket checkout isle, trade publications -- Variety, Hollywood Reporter, Backstage, Advertising Age, and the like -- provided the informational lifeblood for every glamour industry imaginable. They offered exclusive content, hard news and industry-related gossip for insiders and wannabe insiders alike.

But as information migrated from print to the Web, trade magazines found their function as elite sentinels of their respective domains gutted by a bottomless pit of free content and mass aggregation.

In Digital World, Advertising Age Redesigns Print Publication
August 28, 2012

A weekly trade publication covering Madison Avenue since the Hoover administration will soon introduce its most significant redesign in years, as part of efforts to further redirect its editorial focus in a digital world toward analysis from breaking news.

The publication, Advertising Age, owned by Crain Communications, made its debut in 1930 and grew to become the largest in its field. The redesign, scheduled for the Sept. 10 issue, will be comprehensive, affecting even the familiar oversize Ad Age format.