Apparently, Gawker Media is serious about its e-commerce business. In a memo to his employees today outlining some business-side promotions and departures, founder Nick Denton said Gawker Media should bring in at least 10% of its revenue this year from e-commerce.
As a result of the growing importance of the business, the company is moving business development exec Erin Pettigrew into a new position focused solely on building e-commerce, according to the memo.
The effort up to now has consisted mainly of fees received from linking in some articles to Amazon product pages. But in recent job listings for commerce specialists,
It’s 2013, and David Carey, president of Hearst Magazines, is excited. In a memo to staffers, Carey lays out the plan for the company in the coming new year, and highlights some things that have gone right.
The memo is massive, so we pulled some notable items out. After the highlights you can read Carey’s entire letter.
Hearst Magazines now has an impressive 800,000 monthly digital subscribers
Esquire is going to announce a “bold new partnership” that “will dramatically expand the Esquire franchise”
Ever since Apple introduced the iPad in April 2010, magazine publishers have been trying to figure out how to make the most of their app editions.
Time Inc. gives its print subscribers access to tablet and smartphone apps under a strategy it calls "All Access" -- designed in part to shore up print. But it gave up on an attempt to use that more robust package to underpin a price hike at Sports Illustrated from $39 to $48.
The wall between editorial and advertising collapsed here yesterday when a controversy erupted over a Forbes program that allows advertisers to pay outright for stories.
The debate pitted Bloomberg Businessweek Editor-in-Chief Josh Tyrangiel against Forbes Media Managing Editor Bruce Upbin, both of whom were on a panel hosted by the MPA, the Association of Magazine Media, and moderated by Good Housekeeping Editor-in-Chief Rosemary Ellis.
Very busy at AMC 2012, the Magazine Media Conference! The show kicked off Sunday evening with a reception and announcement of the Advertising Age A-List awards, with Bloomberg Businessweek’s Josh Tyrangiel taking editor of the year.
Crain Communications Inc. has contracted with database management company Omeda to consolidate its multiple customer databases into a corporate-wide business-intelligence data set. The goal: to provide a unified view of Crain Communications' customers, their purchase histories and their website behaviors for better customer intelligence and enhanced up- and cross-selling opportunities.
“We expect the impact to be significant,” said Chris Crain, Crain Communications VP-group publisher. “The idea is to have a single record of all our customers and all their information, including both demographic and purchasing history.”
If you're reading this column in print, you've already noticed that Advertising Age has undergone a major redesign. I'm not talking about a few nips and tucks, but a top-to-bottom renovation with new departments, reconfigured layouts and flow, handsome new typefaces, an increased emphasis on infographics and lots more -- right down to a change in the physical dimensions of the thing.
If you're reading this online, you probably either feel a little left out (and hopefully eager to track down a print edition of the new Ad Age) or you just let out a big yawn.
Once upon a time, the trades were king. Although they lacked the high gloss and polish of their consumer counterparts at the supermarket checkout isle, trade publications -- Variety, Hollywood Reporter, Backstage, Advertising Age, and the like -- provided the informational lifeblood for every glamour industry imaginable. They offered exclusive content, hard news and industry-related gossip for insiders and wannabe insiders alike.
But as information migrated from print to the Web, trade magazines found their function as elite sentinels of their respective domains gutted by a bottomless pit of free content and mass aggregation.
A weekly trade publication covering Madison Avenue since the Hoover administration will soon introduce its most significant redesign in years, as part of efforts to further redirect its editorial focus in a digital world toward analysis from breaking news.
The publication, Advertising Age, owned by Crain Communications, made its debut in 1930 and grew to become the largest in its field. The redesign, scheduled for the Sept. 10 issue, will be comprehensive, affecting even the familiar oversize Ad Age format.
Mary G. Berner has been named President & CEO, MPA , the Association of Magazine Media, it was announced today by Michael A. Clinton, Chairman of the MPA Board of Directors, and President, Marketing & Publishing Director, Hearst Magazines. Berner’s appointment becomes effective Sept. 17.