On Monday Adweek announced the appointment of a new CEO, Jeffrey Litvack, who formerly served as chief digital officer at ALM and interim COO at Robb Report. Litvack joined Adweek as COO in February and in that role expanded Adweek’s brand across digital channels and grew traffic by double digits. Litvack shared with Publishing Executive…
Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets even harder. Add in a slew of strong-willed editors overseeing 19 independent brands, and it's nearly impossible. But for Troy Young—Adweek's Magazine Executive of the…
The trade publishing industry is still searching for the end of a long decline in ad pages, many dramatically shifting away from publishing to events and data products. According to industry sources, ad page revenue by mid-year last year stood at less than one-third the level it recorded a decade earlier.
The result is that many publishers are finally throwing in the towel on some of their titles. Last week Folio: reported that Investcorp owned B2B Randall-Reilly would be shuttering bothBetter Roads magazine and Total Landscape Care. Both titles had resigned their BPA audits last year.
When Greg Sullivan and Joe Diaz decided to launch a travel magazine, people thought the idea was crazy. It was 2009 and the Great Recession was forcing the demise of once-popular titles like Vibe, Domino, Gourmet, and even Teen, which had been read by girls since 1954. In fact, dozens of print publications were being shuttered due to declining subscription numbers and dwindling ad sales.
The value-add has been part of the advertising landscape of B2B publishing for so long now that many sales reps can not recall a day when it hasn't been part of the annual proposal. Those add-ons that are included in the proposed ad schedule, or used to entice the next ad placement, has taken on a life of its own.
Like many B2B publishers at the time, I cringed whenever an ad agency asked "what else do we get?" and then started to list off the goodies they were getting from other publishers: list rentals,
The future of journalism lies in code. That's the mantra Jay Lauf uses inside the sleek Lower Manhattan offices of Quartz, a business site the Atlantic Media Company launched more than a year ago.
"A big piece of the storytelling is finding new ways to tell stories that aren't just necessarily the flat, written word," says Lauf, the publisher and president. "Even if that is your stock and trade, there is code behind the way that will spread."
Duffy's book examines the history of women's magazines, which were early on a safe space for women to work, she said in a phone interview with Poynter, and how they've transformed over time to fit into the digital world. That transformation has impacted women's magazines in a few clear ways.
1. There are more men.
Traditionally, women's magazines were "safe." They gave women a place of employment and a means to support themselves, Duffy writes in her book.
Ask someone who doesn't work in advertising what it means to "make an impression," you will likely get a reasonable response like "to do something that someone remembers." However, inside the advertising industry, the definition of "impression" is not nearly as simple. Why? Because if you run an advertisement on TV, radio, or print, you have never been able to tell exactly how many people those advertisements really made an "impression" on. How many people looked up at a particular billboard? How many people paid attention to the TV during the commercial?
Back in the day, you know, way, way back. Back when we rode our dinosaurs to work and peddled our stone wheeled cars with our feet. Way back then there were significantly more than four major national magazine distributors in the country. I can think of at least nine and I am sure there are some people who could come up with the names of some more companies.
At that time, there were more than three hundred magazine wholesalers located in large and small cities around the country.
Many online publishers spent last year fretting over how advertisers are paying less to display their messages beside news stories. Indeed, some say display ads should be declared dead altogether and replaced with “native advertising” that mimics a site’s editorial content.