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Time Inc. CEO Joe Ripp Speaks on Video, Native Content, and Journalistic Integrity
June 30, 2015

Since taking the reins as chairman and chief executive officer in 2013, Joe Ripp has led Time Inc.'s spin-off from parent company Time Warner in June 2014, cut costs at the company and made acquisitions of digital firms such as Cozi and FanSided. Ripp began his media career at Time Inc. in 1985 as assistant comptroller. Eight years later, he was promoted to senior vice president, chief financial officer and treasurer. He moved over to Time Warner as executive vice president and cfo shortly after, and rose to cfo of America Online, and later vice chairman. 

Bing, Google, Publishers Lose Billions Of Dollars From Blocked Ads
June 10, 2015

Ad blocking remains a controversial topic. Based on a variety of data, one company attempts to estimate the financial loss to Google. Of the estimated $41 billion in revenue Google reported in 2014, PageFair estimates that $17.6 billion came from the U.S. Some $1.9 billion represents the estimated U.S. revenue available to Google on google.com that the company did not generate as a result of the 10% of visitors having ad-blocking technology installed in their browser.

Google recovered about $942 million -- a portion of the $1.9 billion in the U.S -- by being white listed

Publishing and Commerce: Will It Work?
June 4, 2015

As newsstand and advertising revenues plummet, magazine companies are desperately seeking new streams of revenue to plug the holes. They're pumping money into TV programming, online videos, native advertising departments and more. Now they've turned their attentions back to commerce, as the ease and fast growth of online shopping have reignited their belief that they, too, can become e-tailers. Why not? In their view, they already are arbiters of taste, curators of the best products for their readers, guardians of all that is chic and covetable. Why shouldn't they sell what they show in their pages?

Ad Blocking Software Has Figured Out Native Content, Threatening The New Media Economy
May 26, 2015

In the coming weeks, a large analytic firm will release disturbing figures on the state of the ad blocking scene. According to someone who has advanced knowledge of the data on desktop computers and critical segments of the digital audience, the use of ad blocking is rising exponentially.

Along with The Netherlands, the German market is by far the most affected one by the ad blocking phenomenon. There, ad block use approaches 40% of the internet population. The reasons for the epidemic are unclear, but two elements are likely to play a role.

Press Release: Hearst Launches GoodHousekeeping.TV in Continued Expansion of On-Demand and Paid Video Content Offerings
May 19, 2015

NEW YORK, NY--(May 17, 2015) - Good Housekeeping and Hearst Digital Studios have partnered to launch GoodHousekeeping.TV, a premium video experience featuring the Web's most well-known creative experts alongside Good Housekeepingeditors. These how-to video classes offer a wide range of cooking, crafting and DIY projects, including repurposing vintage photos, creating the perfect gallery wall and transforming store-bought candy into beautiful, edible works of art. GoodHousekeeping.TV can be found at www.goodhousekeeping.tv and on Facebook,TwitterYouTube and Pinterest


Press Release: Electrical Contractor Magazine Boosts ISC Content
May 11, 2015

BETHESDA, Md.--(BUSINESS WIRE)--A new video from ELECTRICAL CONTRACTOR magazine fast-forwards the informational needs for integrated systems contractors (ISCs) - spiked by rapidly transforming building systems in a $30 billion market.

ISCs now comprise the 70 percent of electrical contractors (more than 62,700) who specify, install and service fully integrated, high-performance building systems in commercial, industrial, institutional and residential markets.

8 Tips from Vox Media Engagement Editors for Using Visuals on Social Media
May 8, 2015

In late September, the team at Vox.com was faced with an interesting challenge: How to make simple facts about Ebola spread faster than alarmist misinformation?

They had an article explaining how the virus spread but weren't sure of the best way to promote it on social media. So they mulled the problem over in one of the startup's kitchens over some string cheese.

Finally, they settled on a simple flowchart with one question and one answer. "Have you touched the vomit, blood, sweat, saliva, urine, or feces of someone who might have Ebola? No. You do not have Ebola."

Press Release: Magzter Adds 500 New Titles to Magzter GOLD,
April 7, 2015

NEW YORK, NY--(Marketwired - Apr 1, 2015) -  Magzter, the largest and fastest-growing digital magazine store and newsstand in the world, with more than 25 million users globally, today announced the addition of over 500 new titles to Magzter GOLD, the 'all-you-can-read' digital magazine subscription service that gives users unlimited access to the largest library of digital magazines across mobile, tablet and web for $9.99 a month.