American Airlines Publishing

Paper Waste a Gold Mine for Publishers
May 1, 2003

Electronic publishing was a key driver of business growth and change during the 90s, but paper and printing remain omnipresent. They continue to play a central role in every aspect of business. Unfortunately, as paper use grows, paper waste rises. A myopic perspective on the value of managing paper waste, and misconceptions about what constitutes recycling, further complicates matters. Publishers in particular have failed to grasp the opportunity that managing paper waste could have on their business, and the economy as well. Reducing basis weights and publication trim sizes are steps in the right direction. But a significant percentage of newsstand distribution winds up in landfills, rather

Proof of Concept
May 1, 2003

Nowhere is the adage "time is money" more appropriate than when applied to the business of publishing. Publishers and printers are always on the lookout for faster, better, cheaper ways to speed the production workflow. Widely adopted technologies such as word processing, desktop publishing, digital photography and editing, accredited file formats, electronic file transfer, content management, and zero-make-ready presses all exist for one fundamental reason: to speed publishing production. Of all the points along the publishing workflow, one area remains doggedly resistant to time optimization: proofing. Publishing costs creep upward with every tick of the second hand as pages are being trafficked and proofed.

Hands-On BookTech
July 1, 2001

From its inception, BookTech West has been designed for attendees by industry experts, editors and inventive coordinators. This year, Conference Coordinator Rebecca Churilla invites participants to e-mail questions to her prior to the show to be included in "On the Cutting Edge" sessions listed below. According to Churilla, "BookTech West is founded on the ideal that one-to-one communication is a good business practice. That's why I'm inviting curious professionals to send their questions to me even before the show begins." Churilla explains that by opening up dialogue before the show begins, she'll compile and present the inquiries to each speaker to consider. "If the

Once Upon a Web Site
January 5, 2001

When the Internet went mainstream, many printers shuddered in the threat of paperlessness. But since competition for online supremacy has reached cut-throat proportions, it's not unusual to see dot-coms looking to traditional media for promotional and print publishing ventures. Such is the case for, a popular Internet travel site for airfare-watching, planning destinations and even booking reservations via the Web. The dot-com recently announced a partnership with American Airlines Publishing to launch a subscription-based, bi-monthly magazine. While financial details were not disclosed, the partnership signals some significant trends for both the e-commerce and print publishing marketplaces, trends that have some printers already