Parents Latina, a new English-language magazine focused on serving U.S. Hispanic millennial mothers, one of the fastest-growing demographics in the United States, is about to take its place on the newsstands and the powers-that-be behind the new print product are enthusiastic and energetic about consumer reception.
Carey Witmer is President of Meredith Parents Network and Enedina Vega is Vice-President and Publisher, Meredith Hispanic Media and both women are confident the magazine will be a great addition to the Meredith portfolio, so much so that Parents Latina will have a guaranteed rate base of 700,000.
The 131-year-old "Seven Sister" title Ladies' Home Journal was consigned today to the magazine industry's version of the old folks' home - "special interest publication."
Meredith announced it will discontinue publishing the 3.2-million-circulation magazine as a monthly and transfer its subscribers to other Meredith titles.
Legacy print publishers are under assault from all sides. Marketers are putting less money into print advertising just as readers are increasingly becoming mobile-first. U.S. consumer magazine circulation revenue declined to $7.5 billion in 2013 from $9.8 billion in 2008, according to PricewaterhouseCoopers.
But publishers are fighting back with big data. More than ever, they're applying science to the numbers to rope in new consumers, keep them engaged and get them to buy more products.
The mainstream press has had its fill of articles recapping 2013, but it missed some important trends and lessons that emerged during the year:
1) New hope for newspapers: The Denver Post has hit upon a promising market for beaten-down daily newspapers: weed. When publishers from other states see how the Post is trying to cash in on legal pot with its new web site The Cannabist, they may be tempted to start publishing a lot of pro-legalization editorials.
Condé Nast has signed a deal with Livefyre to turn the magazine publisher’s digital properties into social hubs for Livefyre’s StreamHub platform. The high-end publisher will use Livefyre’s platform and Live applications, including LiveComments, LiveBlog, LiveChat and LiveMediaWall, to boost social activity and engagement for brands including Condé Nast Traveler, Glamour, Golf Digest, GQ, Lucky, The New Yorker, Teen Vogue and Vanity Fair.
Publishing companies are desperate to connect the offline world of print magazines to the social customer and on-the-go mobile shopper. In response to the need to shorten the distance between traditional print and shopping online, magazines now seek to provide readers with direct access to retailers via their smartphone, known as mobile commerce. This new dimension to magazines is being forged by partnerships between publishers and third-party vendors who transform the-once standalone pages into the first-step in a mobile shopping user experience.
Meredith Corporation announced today it has acquired Parenting and Babytalk magazines and their related digital assets from The Bonnier Corporation.
Meredith Corporation, the leading media and marketing company serving American women, today introduced an updated market positioning and logo for Meredith Digital that reflects Meredith's unique ability to tap into the vast purchasing power of the 40 million women it reaches monthly across digital platforms.
In 1922, the same year Henry Luce and Briton Hadden founded Time magazine in New York City, Edwin Thomas Meredith launched a title called Fruit, Garden and Home in Des Moines, Iowa.
Two years later, the magazine changed its name to Better Homes and Gardens, today one of the biggest-selling titles in the U.S. and a core product of Meredith Corp., the Iowa-based TV and magazine firm still controlled by the Meredith family. It is now poised to merge with most of the glamorous Time Inc. publishing empire that Mr. Luce built into international fame.
Meredith Corporation, the nation’s leading media company serving American women, announced today that it has reached agreement with CelebTV (www.celebtv.com), the award-winning digital entertainment network, to feature daily original HD videos on Meredith’s Divine Caroline site beginning this week.