American Business Media
There is an unsung part of the magazine media industry that many of us rarely think or hear about, and yet a case can be made that this hard working section of the industry is the mighty engine that actually keeps us running.
We constantly read about creativity in our industry, about the art or editorial without which we wouldn't have a business. We read about newsstand issues, both the good and the bad. But the "magazine auto mechanic" who keeps the engine running is rarely in the forefront of industry discussions. Yet without a good, well distributed substrate, where would you put your creative content?
In eight short years, Joe Pulizzi has taken his idea for serving the then nascent content marketing space and turned it into a $6.5 million business. His bold approach to growing the Content Marketing Institute -- and in so doing legitimizing and expanding the market for content marketing -- is mirrored by the bright orange that wraps CMI's website, events, and even Pulizzi himself.
The Software & Information Industry Association (SIIA), the principal trade association for the digital content and information industries, has invited media to the Specialized Information Publishers Association's (SIPA) 2014 Conference: Strategies for Growth, to be held June 4-6 in Washington, D.C at the Capitol Hilton.
In a survey to be released this summer, Bizo will reveal 70% of the 400-plus B2B marketers polled are making new investments in marketing automation. "The main driver of new business is moving from the sales team to the marketing team," CEO Russ Glass told B2B publishers at the annual American Business Media conference in Phoenix last week.
Mobile advertising has long been the toughest nut to crack for some of the country's most significant media companies. Facebook, Twitter, and Google have all, in their own ways, wrestled with the challenge of effectively implementing -- let alone monetizing -- advertising on mobile devices, with mixed results at best. As media consumers have migrated increasingly toward the consumption of content via their smartphones, tablets, and other mobile devices, every industry with a stake in online publishing has been striving to untangle the thorny issue of how to effectively generate advertising dollars
NEW YORK - December 16, 2013 -American Business Media (ABM) the association of Business Information Companies, and a division of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries announced the release of its Business Information Network (BIN) Report, an ongoing research project that calculates the size of the industry, considers revenue from trade events, print advertising, digital (online) advertising, and business information products and database services (collectively, "data").
The deadline is nearing for the 60th annual Jesse H. Neal Awards Competition, run by American Business Media (ABM), a division of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries. In their 60th year, the Neal Awards recognize editorial excellence in business media and are the industry's most esteemed awards. The 2014 Awards will involve an estimated 700 entries in 21 categories covering everything from outstanding blogs to exceptional editorial packages on a single topic.
American Business Media's membership today approved a merger with the Software & Information Industry Association. The 83-3 vote took place at the ABM Annual Conference here.
Under the terms of the merger, ABM will become a division of SIIA. The ABM's board unanimously approved the move earlier this month. ABM President-CEO Clark Pettit said in an interview before the merger proposal was announced that together the two organizations cover the spectrum of print, digital, events, data, financial information
Jack Griffin, former CEO of Time Inc. and Meredith Corp., opened American Business Media's Annual Conference here Sunday with a keynote address exploring how media companies must adapt to the decline of print advertising. “Advertising isn't going to support all of the media companies that exist today,” he said. “We need to do something more.”
To plan for a future where advertising's primacy fades, he said media businesses, “have to run two companies simultaneously: one for today and one for the future.”