Top 9 Takeaways from 2016 Digital Magazine Dashboard
May 19, 2016 at 10:24 am

Magazines and newspapers are continuing to evolve, and digital magazines are no exception. Developments like Adobe allowing easier chunking of paid information and a new, if shaky, trend for magazines to institute paywalls are changing the value and the position of digital magazines. As Next Steps Marketing does with every six-month audited period, we’ve created…

Apple Updates Its News App to Make It More Like a … Newspaper
December 9, 2015 at 12:32 pm

Apple is tweaking its News app, with hopes of making the personalized newsreader more appealing for both users and publishers. Apple’s update for its iOS app, which begins rolling out today, has two components. Only one of them will be visible to regular users: Apple’s editors will curate a list of “top stories” they’ll display for…

Publishers are Underwhelmed with Apple News App
November 13, 2015 at 12:37 pm

When Time Inc. CEO Joe Ripp expressed frustration with his company’s performance on Apple News last week, his complaints apparently were just the tip of the iceberg. Other publishing execs are unhappy about everything from the traffic they’re getting from the two-month-old news aggregation app to the user experience to the data Apple’s giving them.…

Publishers Straddle the Apple-Google, App-Web Divide
October 20, 2015 at 2:13 pm

Apple wants mobile devices to be filled with apps. Google supports a world where people browse the web for most things. Now websites are increasingly caught in the middle of those competing visions. Consider The Atavist Magazine, an online publication run by Evan Ratliff. To attract the broadest audience possible, Mr. Ratliff said he felt…

Apple Finally Kills Newsstand to Make Way for Apple News
September 18, 2015 at 12:27 pm

NEWS JUNKIES REJOICE! If you have an iOS device, you’ll soon have a new way to read news. Apple’s latest mobile operating system, iOS 9, goes live today, and brings with it the chance to try Apple’s new newsreader, Apple News. The gorgeous app will allow people to read, share, and save stories to read offline. People will…

iOS 9 Ad Blocking Will Hurt Publishers More Than Any Other Websites
September 2, 2015 at 2:18 pm

At Apple’s September 9 event, we expect iOS 9 will begin rolling out. The software update for iPhones and iPads comes with a major new feature called content blockers, which allows mobile users to block advertising, trackers and other third-party scripts easily for the first time. Last week, we illustrated how test versions of the software can…

Apple Has More Than 50 Publishers for Its News App, Which Will Launch Soon
September 2, 2015 at 2:02 pm

One thing you won’t hear much about at Apple’s media event next week: Its News app, a newsreader that will work something like Flipboard, that will be included in Apple’s upcoming iOS 9 software this fall. That doesn’t mean Apple isn’t interested in getting the word out about the app, which it has been fixing up…

Small Podcasters Have Trouble Finding New Listeners And Monetizing, Survey Finds
July 20, 2015

How does the business of podcasts look to the people running it? A new survey suggests that even as interest in podcasts increases, much of the growth of the business is coming from existing listeners rather than new listeners. And podcasters are concerned about finding new audiences and monetizing.

Clammr, the company behind an iOS app that helps users share and discover streaming audio content, conducted the online survey of 59 podcasters.