For the Birds and Cats and Dogs and Rabbits...
April 1, 1999

To stay true to its evolving mission,the ASPCA publications undergo a paradigm shift. Any association publications don't think big," notes Oriol Gutierrez, director of publications production services for the New York City-based American Society for the Prevention of Cruelty to Animals (ASPCA). "They think of themselves as just association publications, ... that their role is to ... get the news out to their membership, and that's probably sufficient. "We'd like to have the look and feel of a consumer book (yet stay true to) our mission," he explains. Most association publications are membership-focused and concern-ed more with editorial content than overall design or

Making New Year's Resolutions By Design
January 1, 1999

Last year was an exciting time for our studio. In 1998, we moved, expanded our staff and changed our name to Malish & Pagonis to reflect our growing partnership. The previous 12 months proved interesting for our industry, too. Technology has been the greatest change factor and it has impacted us in many ways. CD-ROMs are now part of our daily workflow; we live in a world of gigabytes (and that already feels like not enough); we have finally seen some movement at Apple; and Mac OS 8.5 is now installed on our machines. Of course, we hope Steve Jobs will ensure that this is

Are You Seeing?
July 1, 1998

Monitor calibration tools take the frustration and guesswork out of color management from screen to print. THE EXISTENCE of color may be just a trick of the light, but maintaining consistent, precise color through a digital workflow involves more science than magic. When the goal is print reproduction from a digital file, achieving accurate color results without a properly calibrated monitor can be as hard as finding a pot of gold at the end of a rainbow. The monitor displays color in combinations of red, green and blue (RGB), just as our eyes perceive color; however, most printers operate in terms of cyan, magenta,

CTP in Practice at Talcott Communications
January 1, 1998

Company: Talcott Communications, Chicago Production Director: Dave Seng Publications: Monthly four-color tabloid Giftware News (160 to 300 pages) and two four-color, standard-size monthlies, Chef and Fancy Food (~64 pages) Equipment: Apple Macintosh work-stations; Agfa Duoscan and Arcus II flatbed scanners (95 percent of editorial scans are done in-house); Nikon slide scanner, two Netware file servers Software: QuarkXPress Data transfer: Via Jaz disks Computer-to-plate (CTP) is the darling of graphic arts technologies, and by now most publishers are familiar with CTP's potential to shorten production time and output first-generation quality. However, as the experiences of Talcott Communications will attest, CTP is neither a panacea for production problems, nor is it