Atlantic Inc.

Publishers Send Diverse Group of News Articles in Facebook Debut
May 14, 2015

Some felt it would revolutionize journalism. Others thought it might be the beginning of its destruction. But on Wednesday, what readers mostly saw in Facebook Instant Articles, the new format by which news organizations are publishing directly on Facebook, was an eclectic mix of articles rather than a clear signal of what is to come.

BuzzFeed's first offering was a list titled "13 Steps to Instantly Improve Your Day." National Geographic presented an article on breeding a hardier bee, with pictures and videos that revealed the insects in minute detail.

In Defense of Your Fancy New Homepage: Why Packaging Content Is Still Valuable
May 12, 2015

A trip to San Francisco always gives me a boost of energy, especially when it comes upon the snow-covered heels of a long winter in Boston. So I was particularly excited to visit Facebook last month.

Ok, I'll admit that I felt a bit out of place cruising around their campus on a periwinkle blue, step-in bike while the sun baked my dark blue blazer. To me, it felt more like a theme park from the 1950s than a workplace for the new millennium. Take me to the big rides.


The Atlantic Redesigns, Trading Clutter And Density for Refinement
April 23, 2015

The Atlantic - has any general-interest magazine navigated the print-to-digital transition better? - redesigned its website last night, doing so entirely in-house and without months of public buildup. Here's TheAtlantic.com editor J.J. Gould:

We created a site that makes a new priority of visual presentation, that offers a cleaner reading experience across digital devices, and that gives us the flexibility we need, both in our articles and on our homepage, to join the speed and urgency of the web with the noise-cutting and impact that have always been central to The Atlantic's ambitions. 

ASME Dramatically Overhauls Ad Guidelines, Now OK for Editors to Create Ads
April 16, 2015

The American Society of Magazine Editors has overhauled its guidelines, clearing away hurdles that sought to prevent editors from creating advertising content or publishers from selling ads on magazine covers.

Unlike the old guidelines, where discouraging cover ads was the first item on the list, now there's no specific language dissuading publishers from selling cover ads. And when it comes to editors collaborating alongside advertisers, the new principles simply say, "Editors should avoid working with and reporting on the same marketer." They previously said, "Don't Ask Editors to Write Ads."

Press Release: Magzter Adds 500 New Titles to Magzter GOLD,
April 7, 2015

NEW YORK, NY--(Marketwired - Apr 1, 2015) -  Magzter, the largest and fastest-growing digital magazine store and newsstand in the world, with more than 25 million users globally, today announced the addition of over 500 new titles to Magzter GOLD, the 'all-you-can-read' digital magazine subscription service that gives users unlimited access to the largest library of digital magazines across mobile, tablet and web for $9.99 a month.

Newsonomics: Quartz Expands Into Africa, With a Twofer Strategy
March 23, 2015

Quartz, the often contrarian business news startup, ventures into Africa not just as an area of coverage but as a market. By early summer, Quartz will deploy a staff of five or six, located in Lagos, Nairobi, and Johannesburg to develop Quartz Africa. Editor Yinka Adegoke now finds himself in the midst of hiring. A native of Nigeria, Adegoke is an alum of Reuters and, more recently, Billboard who left the country 24 years ago. He'll be based in New York for now, but his long commutes to Africa will be frequent.

Press Release: CDS Global Now Managing Print, Digital Magazine Processing for The Atlantic
March 13, 2015

DES MOINES, Iowa & WASHINGTON - March 11, 2015 - CDS Global announced today a business process outsourcing partnership with The Atlantic, working with the publication on order and customer management solutions to support the magazine's print and digital content offerings. CDS Global is providing The Atlantic with full-service magazine fulfillment, including digital marketing services, multichannel customer service, mailing services and circulation analytics.

Meet 15 Young Innovators Who Will Change the Magazine Business
February 5, 2015

The future of the magazine business lies with innovators like these-the young men and women who are creating engaging content, forging new revenue streams and harnessing the latest in digital opportunity. As the industry gathers this week in New York for the annual American Magazine Media 360° Conference, we introduce The New Publishers.

Stuart Brockington, Here Media
Helping Marriott portray LGBT people in an ambitious print, digital and experiential marketing campaign took every bit of strategic savvy on the part of Stuart Brockington, 36, Here Media's senior integrated advertising director.

What Is a Magazine? Media Reporters Often See the Web as the Answer to All Publishing Needs
January 27, 2015

The magazine is dead, or so some media reporters seem to think. But these same media reporters don't have a clue as to what a magazine really is, and why millions of readers still buy and read them every week, every month.

Derek Thompson of The Atlantic, who really should know better, says there is no need for a Netflix-for-magazines because it already exists: the Internet. He was writing, as many others did, after receiving word that Magzter would be launching a all-you-can-read subscription service similar to Next Issue and others.

Vimeo Partners with Web Publishers to Sell VOD Titles on Their Sites
January 22, 2015

Call it "Vimeo everywhere": The Internet-video company has opened up its paid video-on-demand catalog of 16,000 titles to let third-party web publishers sell or rent them directly on their sites.

Vimeo has inked pacts with three online publishers - CBS Interactive, The Atlantic and TEN: The Enthusist Network - for the Vimeo On Demand Publisher Network.

Under the program, publishers can embed videos into article pages or their own VOD storefronts and let users buy them from the syndicated player. That's a capability, Vimeo CEO Kerry Trainor pointed out, that is not available with Apple's iTunes and Amazon Video.