Atlantic Media Corporation
Although the Publishing & Media Lab at Content Marketing World has come and gone, Publishing Executive’s coverage of content marketing services is far from over. We’ll be rehashing some of our favorite panels from this workshop, which we hosted September 11th in Cleveland, and relate some of the helpful insights leaders from Adweek, Contently, The…
Atlantic Media has decided to cease publishing the weekly National Journal magazine, "likely at the year's end," company owner and chairman David Bradley announced in a memo to staff Thursday afternoon.
The company will still publish National Journal Daily (formerly Congress Daily) and theHotline daily tip sheet, and Bradley said that the company will be investing in both properties, as well as National Journal's website and a mobile app.
"Almost certainly, without the magazine, the size of our newsroom will be reduced," Bradley wrote in the memo, which was provided to reporters. "That said, I'm not drawn, here, to proposing layoffs,"
Content marketing has gotten more complex in some ways, and yet it is clarifying in others. Remember just a couple of years ago, when people were hot and bothered about the colors and thickness around the Times' first Paid Posts? Some raised good questions of the lines between church and state, editorial and advertising - and others mistook contemporary content marketing for old-fashioned, unmistakably boosterish "advertorial" that has long plagued newspapers and magazines.
The Times has found the big budget sweet spot for its T Brand Studio: between $250,000 and $500,000. It now has completed 70 campaigns
Washington, DC, New York, NY; June 3, 2015 -- James R. Gaines is joining The Atlantic as director of content for Atlantic Re:think, the company's creative marketing group, Publisher Hayley Romer announced today. A newsroom leader with decades of experience at some of the most prominent titles in America, Gaines will oversee all content for the group, which creates native advertising and branded content campaigns in the spirit of The Atlantic's mission to publish ideas-rich journalism.
There are few more compelling digital journalism stories than the growth of Quartz, Atlantic Media's business site. Though it was born with the advantage of a highly desirable target audience - the global business elite - it has still managed to do so much right: sharable content, visual distinction, global reach, smart advertising strategy, mobile-first design...all while maintaining high quality. It's one of the few operations I recommend to the many people who ask me: Who's doing it right?
Quartz launched 2-and-a-half years ago as an upstart digital-first, global business news brand. The proposition: Quartz would outflank established rivals like The Economist, Wall Street Journal and Financial Times by being more nimble, more audience-focused - and free.
Kevin Delaney, the editor-in-chief, president and co-founder of Quartz, joined the Digiday Podcast to discuss how the 100-person, Atlantic Media-backed publication has rethought many newsroom practices as it built a site that now reaches 10 million people a month.
Want to make a bunch of top-flight White House reporters really mad? Here's a handy how-to guide, courtesy of a tale involving the White House Correspondents' Dinner, the Atlantic magazine, a vodka company and an Obama impersonator.
It began with an e-mail from a Grey Goose publicist, boasting that the brand would be sponsoring two social media "superstars" at the dinner who would be "tweeting, taking photos, and creating video content, giving their millions of followers to-the-minute updates" on the glittery annual gala.
The B2B world has changed says Peter Goldstone, CEO of Hanley Wood. And along with it, so has his company. While Hanley Wood remains dedicated to serving the residential and commercial design and construction industries, how it goes about that task has evolved
Quartz, the often contrarian business news startup, ventures into Africa not just as an area of coverage but as a market. By early summer, Quartz will deploy a staff of five or six, located in Lagos, Nairobi, and Johannesburg to develop Quartz Africa. Editor Yinka Adegoke now finds himself in the midst of hiring. A native of Nigeria, Adegoke is an alum of Reuters and, more recently, Billboard who left the country 24 years ago. He'll be based in New York for now, but his long commutes to Africa will be frequent.