Atlantic Media Corporation
Justin Smith has been taking a close look inside every nook and cranny of Bloomberg Media Group since becoming chief executive officer of Bloomberg L.P.'s consumer-facing division roughly four months ago.
He set up his desk on the fifth floor of the company's Lexington Avenue headquarters, home of Bloomberg L.P.'s troubled television operation, Bloomberg TV, which is seen as the project that will require the most attention.
Debuting today on TheAtlantic.com is the Education channel, a new section that will feature stories of learning and reinvention for the 21st century-from preschool to college to adult ed. Education has been a core subject for The Atlantic and TheAtlantic.com for years, and with the launch of this new channel, writers and editors will have a place to explore a key set of issues on a daily basis.
Slowly but surely, publisher sites are getting better. Last week, the New York Post ditched its messy, haphazard attempt at an online presence in favor of a visually appealing, fully responsive offering instead. It's not the only major publisher doing so. The growth of mobile devices and the widespread adoption of responsive design is pushing media owners to move away from a "more is more" approach in favor a cleaner, streamlined, more minimalist one. At last, user experience is starting to feel like more than an afterthought.
"Make no little plans. They have no magic to stir men's blood and probably will not themselves be realized." It was famed Chicago-based architect Daniel Burnham who said those words, and it's a quote many Chicagoans know and love. History is full of memorable sentiments like this one, spoken and written by authors and musicians, business magnates and celebrities. The Internet is a great place to find favorites, old and new. We've all come across that Twitter feed comprised of nothing but one famous quote after the next...and been surprised by its number of followers.
Parse.ly, the web-publishing analytics startup that launched in early 2012, has released the first edition of what's expected to be a monthly look into the top sources driving traffic to publishers' sites. The first edition of the Authority Report, as Parse.ly has dubbed it, covers July 2013 and shows - among other insights - Feedly crushing other RSS readers in the first month sans Google Reader.
WASHINGTON, D.C. — July 16, 2013 – Atlantic Media today launched DefenseOne, the company’s new digital media brand serving the U.S. defense and national security leadership community. The latest addition to Atlantic Media’s growing suite of brands produced to serve influentials in specific segments, Defense One was created to provide news, in depth analysis, and ideas customized for this audience as it faces the new era of national security.
The notion of Quartz, like all good ideas, is really a simple one: There is a burgeoning group of global business professionals who are starved for time and insight and who are vociferous adopters of mobile devices and the open, social web. Our approach to this audience is to serve them with a new, global perspective on important developments that impact their businesses delivered on devices they hold close at hand, in a speedy and seamless way and in a "language" they understand and appreciate.
Eight months ago, Atlantic Media placed a bet that a digital-first, mobile-oriented publication geared to business executives on the go would be a hit. The results, so far, point to a publication on the rise.
Quartz began with a philosophy that goes against today’s publishing tropes: Instead of running banners, it would run advertising content; instead of a homepage, it would have a continuous stream of content. In the last eight months, the company has grown its staff, advertiser base,audience and revenue.
Atlantic Media President Justin B. Smith announced today that it will launch Defense One, a new digital-first media brand serving the U.S. defense and national security community, later this summer.
The Atlantic today launched "The Atlantic Books," a new long-form digital imprint for the magazine's expanding ebook initiatives. The debut title, Denial by Jonathan Rauch, is available today.