Audit Bureau of Circulations (ABC)

Vogue Style Bible Largest Since 2008
August 19, 2013

This week MediaGuardian 25, our survey of Britain's most important media companies, covering TV, radio, newspapers, magazines, music and digital, looks at Condé Nast. Autumnal tones have replaced summer pastels, and with the dawn of a new fashion season comes the biggest style bible of the year. Thumping in at 430 pages, the September issue of Vogue is the largest since the financial crash of 2008. More significantly, it carries more advertising than any edition in the past five years, with 272 pages bought by luxury brands including Ralph Lauren, Gucci and Dior.

ABC Introduces New Name -- Alliance for Audited Media -- To Reflect Leadership in New World of Media
November 23, 2012

The Audit Bureau of Circulations (ABC) introduced a new brand identity today – the Alliance for Audited Media – to more accurately portray its evolving leadership in media verification.  The new name reflects the industry's transformation and reinforces the organization's preeminent role in providing cross-media standards, audit services, and data critical to the advertising and publishing industries.

Why Publishers Don't Like Apps
May 8, 2012

By the time Apple released the iPad in April of 2010, just four months after Steve Jobs first announced his "magical and revolutionary" new machines in San Francisco, traditional publishers had been overtaken by a collective delusion. They believed that mobile computers with large, colorful screens, such as the iPad, iPhone, and similar devices using Google's Android software, would allow them to unwind their unhappy histories with the Internet.

Minneapolis-Made Mag Surges to Fifth-Biggest in U.S.
February 24, 2011

The fifth-largest consumer magazine in America has nearly 1.5 million more paid subscribers than People and three times as many 18-to-34-year-old male readers as Maxim. It’s made in the Minneapolis Warehouse District, and most of you probably never heard of it.

Magazines' Place as Paid Content Once Again Erodes
February 9, 2011

Magazines have lost a little bit of paid circulation -- again.

Glossy publishers still counted more than 308 million paying readers in the new semiannual circulation report from the Audit Bureau of Circulations despite the latest drip of declines. That's a hefty customer base even if it's down from nearly 312 million in the report a year earlier. And it's not certain that magazines are merely helplessly losing ground among the media passions Americans will pay for.

ABC Reports Top 25 U.S. Consumer Magazines
February 7, 2011

The Audit Bureau of Circulations released the semiannual FAS-FAX report for U.S. and Canadian consumer magazines today. The FAS-FAX report includes top-line circulation data for all magazine members.

ABC Board Revises Definition of Digital Magazine
March 18, 2010

The Audit Bureau of Circulations (ABC) announced today that its board of directors ruled to modify its definition of a digital magazine in the U.S. and Canada to accommodate new devices such as the Apple iPad.

At a meeting held March 10-12 in Washington, DC, the board agreed on new standards that state a replica digital edition must include a print edition's full editorial content and advertising, but no longer needs to be presented in a layout identical to the print version. Replica digital editions will continue to be included in a magazine's circulation guarantee, or rate base.

The New Era of Mobile
February 1, 2010

The 8:15 a.m. train to Grand Central Terminal was crowded, and, standing in the back of the car, I observed the commuting rituals of 30 suburban New Yorkers. Eight were reading newspapers, five listening to iPods, five on BlackBerrys, and four were engaged in honest-to-goodness, face-to-face conversations. A lone Kindle made an appearance toward the front of the car. The balance spent the 27-minute ride into Manhattan staring out the windows or sleeping.