Avon

The Digital Edition: Heading Toward Its ‘iPod Moment’?
October 1, 2007

When approaching the subject of digital editions—those e-publications that preserve print layouts in a user-friendly format, often enhanced with embedded multimedia features—an obvious question comes to mind: What can this platform offer a publisher that a good Web site cannot? “That’s the question we get all the time,” says Cimarron Buser, vice president of marketing and product planning at Southborough, Mass.-based Texterity Inc., who recently pioneered a digital publishing solution for the Apple iPhone. “We know that the way people read Web sites is different from the way they read magazines,” says Buser. “Web sites are more episodic; there’s a lot of

For Keeps?A Digital Asset Management To-do List
December 15, 2000

The Quark file is missing, your advertiser's asking which format to send, and your publisher just informed you that the anniversary issue is due tomorrow. Do you search haphazardly through old file cabinets looking for reusable scans? Or do you subscribe to a better form of asset management before the proverbial waste hits the cooling device? Like Dickens' ghosts, experts recently delivered testament about DAM's past, present and future. During a Women in Production luncheon, several speakers explained the do's and don'ts of DAM. The following is a checklist of some unofficial rules for the digital road: Think Long term. Determine your needs,

The Digital Ad Angel
October 1, 2000

The old adage, honesty is the best policy, has been Catherine Merolle's guiding light throughout her career in the magazine industry. Cathy discovered her love for publishing while traveling the halls of her high school. "After I graduated, I went on to Hunter College and majored in English lit," Merolle recalls. "So, like a thousand other English majors, when I graduated, I went looking for a job that was somehow related to what I'd been studying." A publishing job eluded Merolle for several months after graduation, until she learned of an editorial opening at Woman's Day magazine. "My title was research correspondent, but