Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away. In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print titles, a healthy bump over the 181 that were launched in 2011. And only 74 titles folded this year, compared to 142 a year ago, according to MediaFinder.com. The online database of U.S. and Canadian publications released its year-end numbers Monday.
Martha Stewart may have finally found a buyer for Whole Living — one that will keep the magazine alive even as big publishers Hearst and Meredith stayed out of the bidding. One source said the winning bid could come from a group of Hachette alums — displaced in the Hearst takeover.
American Media Inc., which was believed to be eyeing Whole Living as a way to add circulation only to its Natural Living magazine, is also said to be out.
In a shock to the publishing industry, longtime Rodale and Men’s Health editor David Zinczenko is leaving the company, the New York Post reported today. Zinczenko is considered synonymous with Rodale, having grown up near its Emmaus, Pa., headquarters, and spending nearly his entire career at the publishing company.
According to the Post, Zinczenko is planning to start a new venture with Rodale Books head Stephen Perrine, who is also leaving. That would make sense, given Perrine and Zinczenko have long worked together, on Rodale books and on Best Life,
Publishers looking for promising ideas are said to have approached talk show host Dr. Mehmet Oz about doing an eponymous magazine. According to the industry grapevine, Rodale, Hearst and Time Inc. are the most likely candidates.
A spokesman for Oz would not comment on the rumors or potential suitors, but said: “It should be a surprise to no one that Dr. Oz would be a desirable partner in a magazine venture because of the popularity of the show.”
The number of new publications launched through Q3 ticked up slightly while nearly a third fewer folded compared to a year ago. Nine months into the year, one media trend seems clear: titles may come and go, but magazines made from paper-and-ink are sticking around.
Publishers launched 155 magazines in the first three quarters of 2012, among them Fairchild Publications' men's fashion quarterly M and northeast Mississippi's new lifestyle title Mud & Magnolias.
Rodale is about to give the Heisman stiff arm to all those print magazine naysayers with the relaunch of Best Life, a publication that helps men “live the good life.” According to editor in chief Steve Perrine, this reader is at the top of his career, in peak physical health and his family life is under control. Despite the fact that this seems nearly impossible to achieve all at once, Perrine’s mission is to create a magazine that caters to these all-stars.
In the first half of 2012, 133 magazines launched, and 48 closed, according to MediaFinder.com—the largest online database of U.S. and Canadian publications.
Elle Accessories, devoted to fashion accessories like handbags, jewelry and shoes, was a spinoff of Elle magazine that was introduced by Hachette Filipacchi Media U.S. in 2005 and closed in 2008. (Some overseas editions have continued to publish.) Hearst Magazines, which acquired Hachette Filipacchi Media U.S. last year, has decided to revive the American edition of Elle Accessories with the same frequency as before, twice a year, in spring and fall.
Plum Hamptons may be gone, a victim of the bankruptcy of the parent Plum Network, but the Hamptons publishing scene appears to be thriving once again.
“It’s healthy, it’s a noticeable difference from last year,” said Justin Mitchell, publisher of 9-year-old Social Life, which is throwing a cover party this weekend for Beth Ostrosky Stern, spouse of shock jock Howard Stern.
The East End’s moribund real-estate market has also come back, according to Marianne Howatson, publisher of Cottages & Garden Media, which counts Hamptons Cottages & Gardens among its titles.
The first three quarters of the year saw 383 magazine closures and 259 new launches according to a report this week from MediaFinder.com