Blood-horse

Top Women in Magazine Publishing
May 1, 2009

"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.

XML Marks the Spot: Tips on Finding New Uses for Old Content
May 1, 2008

Extensible Markup Language—better known simply as XML—has become part of the popular vernacular for magazine publishers since it was first introduced 10 years ago. (For those still unfamiliar with the term and wondering what exactly all of the hubbub is about, XML is essentially a way to tag content with metadata to help it be more easily identified and found for reuse, especially on the Web.) Barry Bealer, the president, CEO and co-founder of Really Strategies, a content management and publishing solutions firm, says more and more publishers have begun to embrace native XML repositories now that they’ve discovered they can create derivative products

Content on the Go
November 1, 2007

In today’s publishing world, content must be easily and instantaneously manipulated—no matter whether it’s headed to the Web, a magazine or a directory, burned to a CD or DVD, or broadcast in the form of a podcast. “Content repurposing … should certainly be top-of-mind for magazine publishers,” suggests John Kreisa, director of product marketing, Mark Logic Corp., San Carlos, Calif. “Putting the right infrastructure in place is key to tapping into that market. …” But evaluating whether to “build or buy” is often a publisher’s first hurdle. “I think the decision … should be based upon business objectives and expectations for growth,” says Peter

PE_0606_FEEDBACK
June 1, 2006

Feedback … Hats off to everyone at Publishing Executive. I recently received the April 2006 edition and have just about read it from cover to cover. While I am no longer in the corporate world of printing, I have responsibility for our University’s publications. I have gleaned jewels on publication marketing and branding that can easily be adapted to our needs and circumstances. I must admit that I gave your previous publications a quick glance, only occasionally finding items of interest in my present role. However, the April issue was chock full of information that can be adapted by publishing professionals at virtually any level. I