As a 28-year production veteran, you could say that Lisa Earlywine, vice president of production for Bonnier Corp., has found her niche. Beginning with a production position at The Blood-Horse in Lexington, Ky., Earlywine has spent her entire career in the niche consumer magazine market.
"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.
Extensible Markup Language—better known simply as XML—has become part of the popular vernacular for magazine publishers since it was first introduced 10 years ago. (For those still unfamiliar with the term and wondering what exactly all of the hubbub is about, XML is essentially a way to tag content with metadata to help it be more easily identified and found for reuse, especially on the Web.) Barry Bealer, the president, CEO and co-founder of Really Strategies, a content management and publishing solutions firm, says more and more publishers have begun to embrace native XML repositories now that they’ve discovered they can create derivative products
In today’s publishing world, content must be easily and instantaneously manipulated—no matter whether it’s headed to the Web, a magazine or a directory, burned to a CD or DVD, or broadcast in the form of a podcast. “Content repurposing … should certainly be top-of-mind for magazine publishers,” suggests John Kreisa, director of product marketing, Mark Logic Corp., San Carlos, Calif. “Putting the right infrastructure in place is key to tapping into that market. …” But evaluating whether to “build or buy” is often a publisher’s first hurdle. “I think the decision … should be based upon business objectives and expectations for growth,” says Peter
Feedback … Hats off to everyone at Publishing Executive. I recently received the April 2006 edition and have just about read it from cover to cover. While I am no longer in the corporate world of printing, I have responsibility for our University’s publications. I have gleaned jewels on publication marketing and branding that can easily be adapted to our needs and circumstances. I must admit that I gave your previous publications a quick glance, only occasionally finding items of interest in my present role. However, the April issue was chock full of information that can be adapted by publishing professionals at virtually any level. I