BlueToad Inc.

Are You Settling on Your Digital Brand?
September 20, 2019 at 12:07 pm

Given the investment you’ve made in establishing your brand, why settle when delivering your most valuable asset – your content – to digital readers? In the vast sea of undifferentiated web content, consumers are looking for a reliable, trustworthy source. Magazine publishers have the ability and credibility to deliver a unique brand experience to readers.

Are Your Readers Listening to You?
August 9, 2019 at 4:29 pm

Audio content consumption is on the rise. Approximately 90 million Americans listened to a podcast last month, and the average time spent listening to content overall has risen to 17 hours per week. Are your readers listening to your digital content?

Should your Digital Content be ADA Accessible?
July 19, 2019 at 11:07 am

With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG compliance can be easily achieved with the right platform and service.

The ROI for Digital Editions
August 6, 2018 at 2:15 pm

It’s time to lock down the value proposition of your digital edition strategy. Find out 3 ways the right digital edition solution can add immediate value to your content strategy.

Increase Your Mobile Engagement
March 15, 2018 at 5:06 pm

Chances are 50% or more of your digital readers are using a phone to access your edition, and a PDF-based replica of your print isn’t the answer. Find out 3 ways publishers on the BlueToad Platform are engaging mobile readers and increasing their article views by nearly 400%.

Convert Digital Viewers to Brand Subscribers
August 20, 2015 at 8:13 pm

Converting readers from casual digital viewers to full-time brand subscribers involves providing great content on multiple devices and through multiple channels. Further your strategy by setting up a digital checkpoint like a registration wall to gather reader information and maximize your digital, web, and print campaigns.

Can Digital Editions Be Sexy?
July 1, 2011

15 great 
strategies for increasing sexiness (OK, appeal), engaging the audience, driving ad revenue, tapping multiple versions and more!

Digital Editions’ Growth Spurt
June 1, 2008

This spring, Barnes & Noble announced that it would offer both print publications and digital editions of more than 1,000 magazine titles to visitors of The e-editions will be fulfilled by Barnes & Noble partner Zinio. Indeed, it’s just one more indication that, despite some debate on their future, digital editions are becoming a viable alternative to print for a growing number of readers. Cambridge, Mass.-based The Gilbane Group recently published a study, “Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices,” showing that the number of business-to-business publications offering digital editions increased by more than 300 percent in a two-year span

The Digital Edition: Heading Toward Its ‘iPod Moment’?
October 1, 2007

When approaching the subject of digital editions—those e-publications that preserve print layouts in a user-friendly format, often enhanced with embedded multimedia features—an obvious question comes to mind: What can this platform offer a publisher that a good Web site cannot? “That’s the question we get all the time,” says Cimarron Buser, vice president of marketing and product planning at Southborough, Mass.-based Texterity Inc., who recently pioneered a digital publishing solution for the Apple iPhone. “We know that the way people read Web sites is different from the way they read magazines,” says Buser. “Web sites are more episodic; there’s a lot of