BPA Worldwide

Ferrara joins BPA as Director, Digital Audit Services
October 18, 2012

BPA Worldwide, the global leader of providing assurance, has named Stephanie Ferrara as Director, Digital Audit Services. Ferrara will be responsible for expanding the scope of BPA’s existing Interactive Audit services and exploring opportunities beyond BPA’s traditional revenue streams.

Variety bought by Deadline owner Penske Media, Third Point
October 9, 2012

The Hollywood trade paper Variety has been acquired by Penske Media Corp. and its financial backer, hedge fund Third Point, for about $25 million, in a power shift for the world of show business and a transformation of the industry's most famous news brand.

Santa Monica-based Penske already owns Deadline.com, the website that has in just six years become a dominant news source for show business professionals and, together with online competitor Wrap and a resurgent Hollywood Reporter, stolen much of the thunder that belonged to Variety for its 107-year history.

Bonnier, Hearst, Scholastic and More to Speak @ TH(ink) E-reading Summit
February 2, 2012

The TH(ink) E-reading Summit will take place on Wednesday, March 21, 2012 at the New York Marriott Marquis in conjunction with the Publishing Business Conference & Expo, North America's largest conference for book and magazine publishers.

The 2012 TH(ink) E-reading Summit  is a half day of programming that offers a better understanding of how e-reading technologies and market developments will create opportunities for selling content from book and magazine publishers.

The Shift in Publishers' Revenue Mix: BPA's Glenn Hansen to Speak on Maximizing Audience Metrics
January 27, 2012

Today, one of the greatest hurdles for magazine publishers is to provide premium value to marketers seeking to optimize today's media channels. According to Glenn Hansen, president and chief executive officer of BPA Worldwide, there are efficient ways to gather data such that it can easily be measured against, and shared across, multiple platforms. Hansen will speak alongside Scout Analytics' Matt Shanahan as part of a session, "'The Shift in Publishers' Revenue Mix: Maximize Your Audience Metrics and Provide Premium Value to Marketers," at the 2012 Publishing Business Conference & Expo. 

BPA Worldwide launches tool for audited site traffic
January 16, 2012

Global media auditor BPA Worldwide today announced the launch of its new online tool for audited site traffic. The free-access tool, available on the BPA website, includes six industry-standard metrics by month, including: pageimpressions, unique browsers, user sessions, unique browser frequency, user session duration and page duration.