One year after the acquisition of Texterity by Godengo, the digital and mobile publishing provider (formerly known as Godengo+Texterity) reveals their new name and corporate vision as GTxcel.
Burns & Hammond, an integrative sustainability consultancy, has announced its next Sustainability Base Camp for Business Leaders designed specifically for print, digital and broadcast media executives.
With the continued growth of media brand extensions, more are recognizing that presenting their brand’s full audience is the most effective method to increase reach and revenue. As evidence, 295 titles are now reporting audience data with the BPA Brand Report—a 417% increase compared to the reporting period a year earlier.
Digital copies now make up 21.4% of total circulation for BPA-audited publications, according to a recent analysis of audience data for the six-month period ended June 30, 2012.
Southborough, MA -- For the seventh consecutive year, BPA Worldwide has audited an annual publishing industry survey conducted by Texterity -- now Godengo+Texterity following an acquisition last March.
BPA Worldwide, the global leader of providing assurance, has named Stephanie Ferrara as Director, Digital Audit Services. Ferrara will be responsible for expanding the scope of BPA’s existing Interactive Audit services and exploring opportunities beyond BPA’s traditional revenue streams.
The Hollywood trade paper Variety has been acquired by Penske Media Corp. and its financial backer, hedge fund Third Point, for about $25 million, in a power shift for the world of show business and a transformation of the industry's most famous news brand.
Santa Monica-based Penske already owns Deadline.com, the website that has in just six years become a dominant news source for show business professionals and, together with online competitor Wrap and a resurgent Hollywood Reporter, stolen much of the thunder that belonged to Variety for its 107-year history.
The TH(ink) E-reading Summit will take place on Wednesday, March 21, 2012 at the New York Marriott Marquis in conjunction with the Publishing Business Conference & Expo, North America's largest conference for book and magazine publishers.
The 2012 TH(ink) E-reading Summit is a half day of programming that offers a better understanding of how e-reading technologies and market developments will create opportunities for selling content from book and magazine publishers.
Today, one of the greatest hurdles for magazine publishers is to provide premium value to marketers seeking to optimize today's media channels. According to Glenn Hansen, president and chief executive officer of BPA Worldwide, there are efficient ways to gather data such that it can easily be measured against, and shared across, multiple platforms. Hansen will speak alongside Scout Analytics' Matt Shanahan as part of a session, "'The Shift in Publishers' Revenue Mix: Maximize Your Audience Metrics and Provide Premium Value to Marketers," at the 2012 Publishing Business Conference & Expo.
Global media auditor BPA Worldwide today announced the launch of its new online tool for audited site traffic. The free-access tool, available on the BPA website, includes six industry-standard metrics by month, including: pageimpressions, unique browsers, user sessions, unique browser frequency, user session duration and page duration.