"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.
Cadmus Communications, A Cenveo Company
Cadmus Communications, a graphic communications service provider to publishers, agreed to acquire the Charlottesville, Va.-based printing operations and Conklin, N.Y.-based digital printing operations of LexisNexis this week. The companies also announced a five-year agreement in which Cadmus will fulfill all of LexisNexis’ printing needs. LexisNexis, a division of Reed Elsevier, is an information and services provider to the legal, news and business information markets. Nearly all 90 of the Charlottesville employees will become Cadmus staffers, as will the 35 personnel in Conklin. “Through this transaction with Cadmus, we can maintain and enhance our position and capabilities in print while directing more of our attention
Since purchasing the company in 1999 from Cadmus Communications Corp., where she had been president since 1996, Diana Pohly has led The Pohly Company to a prominent place among marketing consultants. In 2004, Fortune Small Business and Winning Workplaces (a nonprofit organization promoting positive workplaces for small- to mid-sized businesses) named her one of America’s “Best Bosses” in recognition of her leadership skills. She is also a founding member, past co-chair and current board member of the Custom Publishing Council, an association dedicated to the custom publishing industry. Among The Pohly Company’s specialities is custom publishing; her firm has completed projects for such companies
It’s ironic that when selecting a printer today, printing may be one of the least important criterion. More and more, publishers are choosing printers based on their distribution capabilities, management tools and proactive customer service reps. “The trend overall seems to be that print vendors are providing additional services …,” says John Sartoris, group production director at VNU Business Publications. “Whether it’s workflow solutions or specific project solutions, print vendors are relied upon as partners to provide resources and even marketing solutions that may cover print, direct marketing, e-media and logistics.” Examples of printers helping publishers in areas other than printing have always happened,
More than a decade into the “CTP revolution,” many of the promises of digital workflow have yet to be fulfilled. The publishing industry is far from achieving the hands-off, utopian workflow many envisioned when film went away and content went digital. While some in the industry once resisted the notion of a digital workflow, most now agree that the evolution from film to files has been a positive for the publishing world—as profound a development as desktop publishing. With digital content, publishers can now cut out much of the prepress expense for their print workflow, and perhaps even more importantly, their content is now
Cadmus Communications Corp. has upgraded the equipment of its Publisher Services print platform in order to grow its position in its target publishing markets, eliminate production bottlenecks, and retire older and less efficient press equipment to provide its customers with improved quality and schedules. The company will add three Heidelberg roll-fed, sheet-fed presses and one cover sheet-fed press to improve efficiencies in its journal print facilities; a Goss Sunday 3000/32 web press and a Goss Sunday 4000/48 web press to add capacity in the magazine, educational and professional book markets; and a perfect-binding and two saddle-stitching lines to balance press-finishing capacity. Installation of
Digital magazines may not be commonplace, but they're certainly gaining momentum. First on the list of benefits for many who offer digital publications is savings: There are no paper costs, postage fees or printing costs. But also, there's big incentive for advertisers: Direct links to advertisers' Web sites, and now even the ability to incorporate audio and visual into digital versions of print ads. Readers' actions can often be tracked, providing publishers with the means to prove their readers' interest in the advertisers' products. For many, a hindrance was that the technology was a bit slow for large files loaded with graphic images.
It's no surprise that the companies that come to mind when one strikes up a conversation about publication printers are at the top of PrintMedia's list of printers ranked by 2004 magazine revenue. Giant RR Donnelley tops the list, posting $1.88 billion. This figure, however, includes catalog sales and inserts, which is how it reports its earnings to its investors. Quebecor World was second ($1.66 million), followed by Quad Graphics ($740 million), and Brown Printing ($320 million). Most magazine printers enter 2005 bolstered by encouraging news from the Publishers Information Bureau, which reported ad pages for 2004 up 3.8 percent compared to 2003, despite
In its current incarnation, waterless printing has been around for nearly a decade, but has gone largely overlooked by publishers until recently. The perception seemed to be that waterless was just for short-run, high-end products such as corporate image brochures, annual reports and product brochures—and indeed those types of projects make up the bulk of waterless work. However, developments in the last year or two, including longer runs made possible on web offset presses and the success of computer-to-waterless-plate, have made publishers large and small sit up and take notice. Even publishing giant Time Inc., New York City, is pursuing the