Teaching print buyers about the benefits of distribute-and-print workflows—rather than technology reliability issues—can be suppliers' biggest challenge. If it's not the technology that's holding back distribute-and-print success, what is? This question was recently pondered by several technology and/or service providers who have developed some opinions and solutions of their own. Educating the masses "The idea of distribute-and-print is not dead," according to Vern Kellie, specialist, direct imaging, Heidelberg USA, Kennesaw, GA. For Kellie, the status of digital printing technologies is subject to a slow-starting demand. Perhaps this is due to a lack of education among print buyers, he suggests. In response to that
Canon U.S.A. Inc.
August 1, 1998