CompUSA

DAM Simple Imaging
August 1, 2003

While the Internet has made personal and business communications faster, it's also made life more complicated for publishers, catalogers, magazines, ad agencies, and corporate graphics departments. With everyone from Web designers to CEOs to printers requiring images in different formats for different purposes, corporate publishers are finding it hard to enforce company and brand identities. Logos and other brand images featured on letterheads and envelopes should match those used on signage, magazine ads, the Web, HTML e-mails, presentations, billboards, other printed materials, and television. Usually, this requires organizations to manage dozens of digital graphic files for each corporate logo or brand image. Every logo,

DAM Simple Imaging
August 1, 2003

While the Internet has made personal and business communications faster, it's also made life more complicated for publishers, catalogers, magazines, ad agencies, and corporate graphics departments. With everyone from Web designers to CEOs to printers requiring images in different formats for different purposes, corporate publishers are finding it hard to enforce company and brand identities. Logos and other brand images featured on letterheads and envelopes should match those used on signage, magazine ads, the Web, HTML e-mails, presentations, billboards, other printed materials, and television. Usually, this requires organizations to manage dozens of digital graphic files for each corporate logo or brand image. Every logo,