ComScore

Publishers are Underwhelmed with Apple News App
November 13, 2015 at 12:37 pm

When Time Inc. CEO Joe Ripp expressed frustration with his company’s performance on Apple News last week, his complaints apparently were just the tip of the iceberg. Other publishing execs are unhappy about everything from the traffic they’re getting from the two-month-old news aggregation app to the user experience to the data Apple’s giving them.…

Measurement Firm ComScore to Acquire Rentrak
September 30, 2015 at 2:05 pm

Audience measurement firm ComScore Inc. agreed to acquire rival Rentrak Corp. in an all-stock deal that aims to reshape the business of sizing up what consumers are watching—and the ads they are seeing—whether on TV, the Web, or mobile devices. ComScore, known for its Internet-traffic measurement capabilities, and Rentrak, which uses set-top box data to…

Press Release: Condé Nast Digital Audience Reaches All-Time High of 86.3 Million
July 17, 2015

NEW YORK, NY - July 15, 2015 - Condé Nast's digital audience continues to see record growth, registering the best month ever in June 2015. comScore reports that the company reached 86.3 million adults, representing a 60% increase over June 2014 and ranking the company #21 among comScore's top 100 properties, ahead of Buzzfeed, SheKnows Media, Pinterest, ESPN, New York Times Digital and Scripps Network.

Viewability Trend Takes Spotlight in GQ.com's Latest Revamp
July 7, 2015

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.

Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.

Facebook Starts Publishing the New York Times, BuzzFeed and More With Its ‘Instant Articles’ Program
May 14, 2015

Hey Web publishers! Facebook is coming in peace.

The social giant has finally unveiled the terms of its "give us your content and let us run it on our app" plan, which starts tomorrow. And the terms look very good: It's hard to imagine any publisher passing on the chance, if they get it, to collect eyeballs and dollars on Facebook's mobile platform, which boasts 1.25 billion users.

All they have to do is hope Facebook continues to use its enormous power to help, not hurt them. And that it doesn't change the rules someday.

Martha Stewart Living At 25: Leveraging The Personality, The Magazine, And The Cross Platform Selling.
May 7, 2015

Martha Stewart Living has always lived up to the dynamic personality of its namesake, staying true to its mission and focus: the creativity of the domestic arts. The magazine will celebrate its 25th birthday in 2016 under the masterful guidance of Meredith Corporation.

Meredith acquired the rights to Martha Stewart Living and http://www.marthastewart.com in October 2014 following a 10-year licensing agreement under which Meredith is responsible for sales and marketing, circulation, production, and other non-editorial functions of Martha Stewart Living and Martha Stewart Weddings magazines.

Facebook, eBay, Vice News And Others First To Support Chrome’s New Push Notifications
April 21, 2015

With last week's release of an updated version of the Chrome browser for Android, Google debuted a new feature that will allow websites to engage with mobile users by way of push notifications, making websites more competitive with native apps. Now we know which websites will be among the first to support Chrome push notifications on web and mobile, thanks to additional details Google announced this morning which notes that early adopters for the technology include Beyond the Rack, eBay, Facebook, FanSided, Pinterest, Product Hunt, and VICE News, Roost and Mobify.

Curbed's Growth Strategy: Broader and More National
April 17, 2015

Curbed, Vox's Media's real estate and architecture site, has taken on many forms since its launch in 2004. What started as a local neighborhood and real estate site has now become broader and more national (and will soon be international as well).

That formula continues to evolve. Curbed, which Vox acquired in late 2013, now has a footprint in 14 cities, including New York City, Los Angeles and Detroit. But its ambitions have also gone beyond its local city focus to larger, more universal topics that include interior design