With the growth of consumer product information online, user reviews have become increasingly important and valued in consumer buying decisions.
In many ways, it seems like the iPad was plopped down on the desks of editors and production staff with a note that said, "Congratulations! Please factor this into what you're already doing."
While support for mobile devices has added to the production plate, many publishers have found it difficult to justify budgeting for dedicated mobile staff when the medium remains such a small percentage of revenue. But we're beginning to signs of more mobile-related hiring as publishers realize that mobile is becoming a more important channel for content delivery.
Today, iPhone users can download Consumer Reports Mobile Shopper, a new app, with an introductory price of $9.99 for the first year (the app will sell for $14.99 beginning January 1, 2011), which provides instant access to Ratings, Recommendations, Brand Reliability and Buying Advice on thousands of appliances, electronics, children’s products, car care, and home products.
Consumer Reports' new multimedia mobile platform, CR Mobile, allows shoppers to access ratings, reviews product data and buyers' advice directly on their phones.
Furthering its mission “to empower consumers to protect themselves,” Consumer Reports introduces a new mobile platform that enables consumers to access its deep database of reviews, ratings, reliability studies and much more—while shopping.
With a trying 2008 and 2009 behind us, most publishers who attended the 2010 Publishing Business Conference & Expo (PublishingBusiness.com), March 8-10, seemed, at the very least, less worried about the future than they were last year and, in fact, most were quite optimistic. The conference theme, “Publishing at a Tipping Point,” was the unifying force behind more than 60 educational sessions presented by 150 speakers from all walks of the publishing industry. The presentations and discussions focused on industry shifts and practical information to help publishers adapt and thrive.
The question of whether print-advertising revenue will return to pre-recession levels still looms over many publishers' heads (and many analysts predict that it will not). So publishers not only are striving to boost online revenue and develop creative partnerships with advertisers, but also to find other ways to help offset losses suffered during the past two years, and build new business models around their content and their audiences.
The Publishing Business Conference & Expo (PBC) this week announced a roster of speakers for the 2010 show, highlighted by top executives from publishing companies including Forbes Media, Hanley Wood, Reader's Digest and Food Network magazine.