Employees at Eating Well magazine sometimes don’t quite believe their good fortune. Since the Meredith Corporation bought the magazine last year for $29 million, it moved out of the drafty warehouse offices it shared with curtain-climbing raccoons and a squirrel skilled at stealing bread loaves, and into a new $500,000 space with views of the Adirondacks and room to grow an edible garden. And the staff can now consult with Meredith editors at magazines like Every Day With Rachael Ray and Family Circle to brainstorm about test kitchens and effective covers.
Are newsstands the dinosaurs of distribution? Don’t tell that to U.S. News & World Report. Although focused on building a strong digital business, the publisher is committed to using this time-tested means of putting its print products before the masses—though in an innovative way.
Few words fire up the happiness transmitters in your brain more than “free.” But “flat-fee unlimited” comes close.
Unlimited movies (Netflix). Unlimited music (Spotify). Unlimited train travel (Europass). Unlimited seafood buffet (Red Lobster). And now, ladies and gentlemen: unlimited magazines to read on your tablet. Introducing the Next Issue app.
I know you’ve seen them – but did you know what you were looking at? I’m talking about a hybrid between a book and a magazine. It looks like a magazine and can be found on magazine racks in retail locations, but it’s something else entirely.
One of the sessions at last week’s Publishing Business Conference & Expo in NYC included a presentation by Mark W. White, VP of Specialty Marketing for US News & World Report. It was a session about finding more profitability in the magazine retail market.
Pinterest hasn’t just become a significant source of referral traffic for retailers; it’s also becoming a top traffic driver for women’s lifestyle, home decor and cooking magazines, some of which are seeing bigger referral numbers from the image-collecting service than from major portals like Facebook and Yahoo.
Beginning this summer, Pinterest became the top social referrer for marthastewartweddings.com and marthastewart.com, sending more traffic to both properties than Facebook and Twitter combined. Pinterest is on track to become the second highest traffic driver (after Google) to Cooking Light‘s website, up 6,000% from just six months ago.
MyRecipes Network, the Time Inc. Lifestyle Group’s trusted food and recipe portal, had a record-setting fourth quarter in 2011, growing unique visitors by 62% year-over-year and ranking in comScore’s top 10 community-food websites for three consecutive months.
The combined newsstand sales of 68 major American magazines declined by nearly half from 2001-2011, a MediaPost analysis of Audit Bureau of Circulations data revealed.
According to ABC FAS-FAX circulation reports, this group of leading weekly and monthly magazines saw total average newsstand sales plunge from 22,019,953 in the six-month period ending June 2001 to 11,562,028 in the six-month period ending June 2011— a 47.5% decline over the course of the decade.
Most consumer magazines offer holiday gift guides of one sort or another, but apparently what many shoppers want is someone to aggregate them for easier consultations when in the mall.
Seventeen, Marie Claire, Cosmopolitan, All You, Real Simple, Sunset, Details, Southern Living and Cooking Light will have their editors’ picks for gifts in the app, which is now available in the iPhone/iPod Touch App Store.