Publishers are developing online content fast. They’re also looking for ways to build new revenue from e-prints (electronic reprints) and licensing the rights to online content. “They’re realizing the growing need to service their reprint and permission customers directly off the Web,” says Dan Fineberg, director of marketing at Reprint Management Services, a reprint marketer and fulfillment manager in Lancaster, Pa. “Simply tagging online content isn’t enough to generate substantial reuse revenue.” With many options out there for services and solutions to help you maximize your reprints and content-licensing revenue, how do you find the best partner for this part of your business?
Copyright Clearance Center
May 1, 2007