Crain Communications

Crain Launches City Brands in Nine New Markets
November 23, 2015 at 11:36 am

Crain Communications has launched personalized digital business publications in nine new markets across the U.S. Looking to expand nationwide ahead of its 100th anniversary, the parent company of Advertising Age will be hitting new markets in Atlanta, Boston, Dallas, Houston, Los Angeles, Philadelphia, San Francisco, Silicon Valley and Washington D.C. Under the tagline, "Business News…

How Magazines Are Rethinking Their Events
June 13, 2014

Travel & Leisure hosted two events in New York last week.

Neither looked much like its best-known gathering, the World's Best Awards party. For that lavish annual spectacle, the magazine has built an African safari tent camp on the Hudson River and wooden decks over the Lincoln Center reflecting pool.

But you don't see that kind of publishing blowout so often these days.

On June 4 Travel & Leisure and its Time Inc. siblingsFood & Wine and Departures put on an evening of panels at the New Museum about marketing to the next generation of affluent consumers, sponsored by Celebrity Cruises.

Advertising Age to Reduce Its Print Frequency
January 9, 2014

Advertising Age, the trade publication introduced in 1930, said Monday that it would publish its print edition 25 times a year rather than weekly.

The magazine, the largest publication in the ad trade field, announced the change in an email sent to subscribers on Monday. The 25 issues to be published this year compares with 46 in 2013. (Advertising Age typically combined weekly issues in July, August, November and December.)

BtoB Magazine to Become Part of Advertising Age
October 1, 2013

BtoB Magazine, the leading publication for business-to-business marketers, will become part of Advertising Age, its sister publication on the consumer marketing side, Crain Communications announced Tuesday. The move reflects the growing overlap between b-to-b and consumer strategies as both grow more focused on targeting and engaging specific customer groups. As part of the merger, due to be completed by Jan. 1, a variety of BtoB's features, daily digital news coverage and successful event franchises will be integrated into Ad Age's overall product mix.

Special Report: Media M&A on the rebound
February 14, 2013

he b-to-b media industry has seen a recent surge in M&A deals, capping a year in which the sector showed signs of renewed strength. In just the first week of the new year, publishers announced these deals:

  • Farm Journal Media acquired a majority stake in Commodity Update, a mobile media company serving the agriculture industry.
  • Hanley Wood acquired Metrostudy, a provider of research, data, analytics and consulting services to the housing industry.
  • MediaTec Publishing acquired Workforce Management from Crain Communications Inc.
  • Nielsen Holdings acquired the Sports Licensing & Tailgate Show and the Tailgating Industry Association.

Disrupting 'Disruptive' and Other Impacts of the Word Wars
January 21, 2013

Earlier this month we were hit with the annual lists of the most annoying words of 2012. Cliche-spotting has become a favorite year-end pastime on the coasts as media and tech-types decide (often after months of incessantly using them themselves) that certain buzzwords or turns of phrase are just so over.

Media Business magazine going all digital
November 5, 2012

Chances are you are just as likely to click on a story from one of our email newsletters as you are to pick up a printed copy of this magazine. In fact, you're as likely to be reading this column on our website as in our print edition. So next year, as the media world continues to become a digital world, Media Business will complete its transition to an all-digital brand.

Crain Communications to consolidate, optimize brand databases
September 26, 2012

Crain Communications Inc. has contracted with database management company Omeda to consolidate its multiple customer databases into a corporate-wide business-intelligence data set. The goal: to provide a unified view of Crain Communications' customers, their purchase histories and their website behaviors for better customer intelligence and enhanced up- and cross-selling opportunities.

“We expect the impact to be significant,” said Chris Crain, Crain Communications VP-group publisher. “The idea is to have a single record of all our customers and all their information, including both demographic and purchasing history.”

In Digital World, Advertising Age Redesigns Print Publication
August 28, 2012

A weekly trade publication covering Madison Avenue since the Hoover administration will soon introduce its most significant redesign in years, as part of efforts to further redirect its editorial focus in a digital world toward analysis from breaking news.

The publication, Advertising Age, owned by Crain Communications, made its debut in 1930 and grew to become the largest in its field. The redesign, scheduled for the Sept. 10 issue, will be comprehensive, affecting even the familiar oversize Ad Age format.