Custom Publishing Council
As content strategies continue to dominate the marketing landscape, the Custom Content Council, the industry’s preeminent association for content marketers, has announced a call for entries for the 2012 Pearl Awards. The Pearl Awards recognize excellence in custom media in the areas of design, editorial and strategic initiatives across all distribution channels.
Custom media is on the rise, and an increasingly important part of the revenue pie for publishers looking to bring a new suite of of services to advertisers
I often agree with Bob Sacks, our longtime columnist, and a friend and mentor. (He is much older than me, you know.) But after reading his column in this issue, "Paranoia in Publishing" (page 42), I felt the need to address a few things.
[Press Release] JANUARY 5, 2010 -- Phoenix—Business growth during this recession is rare, but in McMurry’s 25th year in business, growth coming in all varieties has remained a constant factor.
Marketers poured more money into branded content in 2009 than ever before, according to a study released by the Custom Publishing Council
"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.
A study on custom media released this week demonstrates that the custom publishing industry has remained relatively strong despite the economic downturn, with circulation, frequency and page count all steady or up in the past year.
Despite an increasingly diverse group of media sources, a new study shows that Americans’ enthusiasm for custom media has increased since 2005.
Record-Setting 2007 for M&A Deals Media and information merger-and-acquisition transactions reached record highs of 838 deals totaling nearly $110 Billion in value in 2007, an increase of 32% and 79% respectively, over 2006. Source: The Jordan, Edmiston Group Inc. 2007 Ad Pages Flat, Revenue Slightly Up, Among Consumer Mags Consumer magazine ad pages were largely flat for both the fourth quarter and the year in 2007, while total ad revenue for the year increased 6.1% compared to 2006. Nine of the 12 categories tracked showed increases in ad dollars over 2006 figures, and seven of the 12 accounted for more ad pages than in
Results from a study released by the Custom Publishing Council (CPC) and Publications Management last week showed a 20-percent decrease in custom publishing spending in 2006. The drop is the first in five years, according to the CPC. The percentage of marketing budgets allocated to custom publishing did increase from 24 percent to 27 percent, however, and 40 percent of companies surveyed reported they plan to increase their custom publishing outlay in 2007, while just 12 percent said this figure will decrease. “We’ve had steady spending increases since 2002, so we are expecting that this dip in expenditures is temporary,” says Lori Rosen, executive