Direct Media

InfoUSA to Acquire Direct Media
January 25, 2008

InfoUSA announced Wednesday that it has signed a definitive agreement to acquire Direct Media Inc., a Greenwich, Conn.-based provider of list brokerage and management, analytics and database marketing for b-to-b and consumer marketers for more than 40 years. Financial terms of the deal were not disclosed, but the transaction is expected to close by Jan. 31. “We are very happy to join forces with Direct Media,” says Vin Gupta, chairman and CEO of InfoUSA. “This acquisition continues our strategy of consolidating the direct marketing industry. Direct Media’s expertise and impeccable reputation combined with the new technologies from InfoUSA will better serve our combined customers