Directions

Are the NFL and Digital Publishing Headed in Opposite Directions?
November 12, 2012

Phoenix-based MVP Media LLC just launched what it says is the first iPad-exclusive national sports magazine, MVP Magazine, with a cover bound to capture the attention of any football fan. The inaugural cover story, "The NFL is Dead," considers the myriad challenges faced by the league, and whether they are potentially fatal. It's old-school magazine stuff in a new frame, begging the questions: Why iPad only? and Why now?

Canon Communications Acquires Pharmalot, Leading News Blog for the Pharmaceutical Industry
May 10, 2010

Canon Communications LLC, today announced that it has acquired Pharmalot, an influential blog focused on news and information in the pharmaceutical industry.  As part of the acquisition, Pharmalot’s founder, Ed Silverman, will join Canon as an Editor at Large in the Pharmaceutical Media Group and will continue as Pharmalot’s Editor.  In addition to helping spearhead further development of Canon’s digital assets, including webcasts and podcasts, Silverman will also contribute to all of Canon’s pharma properties, including MedAd News and R&D Directions.

A Cutting-Edge Identifier for Publishing
January 12, 2003

While a Web site URL (Uniform Resource Locator, such as www.Publishers.org) is the address of an electronic resource, it becomes obsolete when the material is moved from a specific Internet location. The Digital Object Identifier, or "DOI", also lets publishers link to multiple online resources. But unlike a URL, the DOI automatically maintains reliable links, thanks to a continuously updated database dubbed "the Handle System". The Handle System was created by Robert Kahn (who also happens to be one of the Internet's inventors) and the Corporation for National Research Initiatives (CNRI), in Reston, Va. The Handle System assigns and resolves persistent identifiers,

Get Smart
October 19, 2001

The biggest obstacle between publishers, printers and agencies involves digital file formats. When an agency submits a file that is unacceptable by a publisher, the end results may be less than satisfactory for the printer. And while at first, the differences between TIFF, JPEG and PDF may seem subtle, each format offers highly specific benefits throughout the production process. And though one party may champion the use of PDF, another may realize that the Adobe-branded format actually consists of many versions, such as PDF-X, PDF-X-1 and even PDF/X-1a. To alleviate much of this confusion, below is a list of commonly used formats and their

Digital Directions Revisited
March 2, 2001

In PrintMedia magazine's February issue, Linda Manes Goodwin explained the benefits of using PDF/X-1 digital file format. In response, a reader contacted Goodwin for more information: I have read your article and many articles on PDFs and I am still confused about the difference between PDF and PDF/X-1. I work in an ad agency and use PDFs every day, mostly for our clients to view ads before press runs. Using Quark to make a PS file and running it through Distiller seems to be working fine for now, but I want to upgrade my department to PDFs for press runs. Is there a better

Native Application Files? Only in a Fairy Tale World
March 1, 2001

This month marks the third installment in a series of "Digital Directions" columns devoted to file formats. In January, we delved into TIFF/IT-P1; last month, we discussed PDF/X-1. This month, let's take a closer look at native application files. Beauty and the beast Native applications are software solutions we've come to know and love. We use them to manipulate images; they enable us to create breathtaking illustrations, and we employ them to layout documents, books and magazines. Native apps have been around since the pre-dawn of desktop publishing, and the graphic arts community has learned to use them in some notably creative ways. But therein lies

Checks and Balances
February 16, 2001

In an attempt to familiarize publishers with the benefits and pitfalls of computer-to-plate (CTP) technology, printers commonly draft CTP constitutions for prospective clients. The following is a foundation on which digital clients and printers can build: 1. Content isn't always developed in-house, especially coming from advertising or freelance submissions. When a publisher accepts outside materials digitally, it's important to establish parameters for that material. Will publishers accept transfer media (i.e., Jaz disks, CD-ROM, etc.) or will publishers limit file formats to a few popular choices (i.e., Mac- or PC-based, TIFF-IT, Jpeg, etc.)? Copydot files created by vendors require similar considerations, according to Clarke Fine,