E-Book Systems Inc.

New Digital Edition Boosts Online Subscriptions for Paintball Publication
August 24, 2007

Founded in 2000, Paintball 2Xtremes magazine is a source of news and information for the paintball community. Recognizing the audience is relatively young and digitally inclined, the magazine’s Publisher Cheryl Amata began pushing for a digital edition last year. With the help of digital editions provider E-Book Systems, her staff developed and promoted a digital edition that has spurred online subscription growth of more than 100 percent since the tool’s introduction at the beginning of 2007. Amata spoke with Publishing Executive Inbox about the importance of a digital edition option for readers, the challenges she faced in developing the new offering, and her thoughts