Printers don't just put ink on paper anymore. From design consulting and pre-press before the print job, to mailing and fulfillment after a publication is built, printers are evolving into one stop shops. It's the strategy of choice for leading printers facing evolving technology, expanding customer requirements, and the raw economics of a tough market. But are publishers well-served by this trend? It was inevitable, perhaps, that printers would add services beyond applying ink to paper. Technological advances continue to render certain craft skills obsolete, or less important. At the same time, many publishers want to streamline operations by focusing on core business processes.
E-PubXpress / Publishers Press
(Philadelphia, PA - March 2002)—Four exceptional production executives will be inducted into the Printing Impressions/Rochester Institute of Technology Printing Industry Hall of Fame at the 15th Annual Gold Ink Awards Reception and Banquet, to be held October 7, 2002, in the McCormick Place Grand Ballroom during GRAPH EXPO, Chicago, IL. For seating availability, contact Michael Cooper at 888-627-2630 or firstname.lastname@example.org. DONALD BELCHER is chairman of Banta Corporation. Prior to joining the Menasha, WI, printer in 1995, Belcher spent 24 years with Avery Dennison. When the opportunity to take the helm at Banta presented itself, it fulfilled Belcher's dream of leading a publicly held
Operational and production changes have proven profitable for the staff of Texas Parks & Wildlife. Publicized as "57 years young," Texas Parks & Wildlife (TP&W) is a monthly magazine with both a strong heritage and a strong future. As a regional publication with a paid circulation of 143,000, the magazine has relied on the support of the state agency that shares its name. In 1994, however, the publication's business model endured some operational modifications, and the magazine became charged with the task of not only supporting itself financially but to turn a profit—a unique situation according to the publisher who notes that
ROI for Editorial Content: A thriving reprints market offers additional revenue potential to magazine publishers. There is no denying that a publisher can financially benefit from selling reprints of its editorial content. However, to establish a lucrative, systematic business plan for reprints requires a great deal of commitment. A number of factors contribute to the success of your publication's reprint program, including how sales are transacted and how the reprints are actually manufactured. But first, we should establish why reprints are so important to the publication market. Why reprints? Reprints come in a variety of shapes, sizes and formats. In the traditional scenario,
A prepress systems manager offers some advice for modifying your workflow for CTP production. Several years ago, American Trucker, an Intertec Publishing publication, went through an evolution—a revolution, if you will—by transitioning to the computer-to-plate (CTP) production method. Instead of modifying its workflow to involve only digital production, the Indianapolis-based publisher went one step further and assumed the role of platemaker. CTP cause and effect While better quality is an unquestionable benefit of moving to CTP, other benefits are more easily quantified by numbers and dollar signs. American Trucker, which is an advertising-based publication for the used truck and trailer market, moved to CTP
Reprints suppliers, determined not to be left out of the technological frenzy, ponder new solutions for developing innovative programs. The goal of a reprints supplier is essentially the goal shared by most print manufacturers—to produce an affordable, high-quality piece in a short span of time. Reprints vendors share something else in common with the print production industry—a keen interest in new technologies that promise to make the reprints industry even more lucrative in years to come. Who's doing what? The capabilities and services of reprints vendors run the gamut. Some offer consulting services to help publishers launch in-ternal reprints divisions, some provide marketing services and others focus