Content on the Go
November 1, 2007

In today’s publishing world, content must be easily and instantaneously manipulated—no matter whether it’s headed to the Web, a magazine or a directory, burned to a CD or DVD, or broadcast in the form of a podcast. “Content repurposing … should certainly be top-of-mind for magazine publishers,” suggests John Kreisa, director of product marketing, Mark Logic Corp., San Carlos, Calif. “Putting the right infrastructure in place is key to tapping into that market. …” But evaluating whether to “build or buy” is often a publisher’s first hurdle. “I think the decision … should be based upon business objectives and expectations for growth,” says Peter

SEO Expert Offers Insights for Publishers
March 1, 2007

Tom Lynch, director of search engine marketing for ePublishing—a Chicago-based Internet and e-commerce consultancy—will lead an intensive half-day search engine optimization training session on Wed. March 7 at 9 a.m. at the upcoming Publishing Executive Conference & Expo at New York’s Marriott Marquis. Lynch has been studying and enacting search engine strategies for more than a decade and works daily with publishers looking to optimize their own sites for higher search engine rankings. Lynch gave Inbox readers a preview of his presentation at next week’s conference. Inbox: What are some ways to help determine whether a publisher will need to outsource the implementation of the

RosettaBooks To Address BookTech 2002
January 11, 2002

Last year, nearly 3,700 book publishing professionals from across North America convened in New York City for BookTech, the only event focused on the latest technologies and techniques in the book and e-book publishing industry. The total attendance surpassed the previous year by 21 percent, and was demonstrated by a packed exhibit hall, crowded keynote address, and standing room only conference rooms. The event featured industry experts from leading companies such as Microsoft, Adobe Systems, ContentGuard, The Lehigh Press, The Mazor Corp., Simon & Schuster and World Book, among others. Leading publishers spoke of hot topics like ASP's, e-book formatting, marketing and distribution,