Family Circle

Well and Healthy Woman Launches Online
December 1, 2000

Food Sciences Corporation launched Well and Healthy Woman online recently. The new magazine covers women's weight issues during post-pregnancy and mid-life. It will be published 11 times a year in 2001 without advertising. Content contributors range from psychiatrists to fitness experts and popular essayists, including Dr. Ann Kearney-Cook, director of the Cincinnati Psychotherapy Institute, and Grace DeSimone, co-director of programming for Plus One Fitness in New York City. Sally Friedman, an essyist whose work has been published in The New York Times, Ladies Home Journal and Family Circle, will also be regularly featured online. For more information about Well and Healthy Woman, click here:

The Digital Ad Angel
October 1, 2000

The old adage, honesty is the best policy, has been Catherine Merolle's guiding light throughout her career in the magazine industry. Cathy discovered her love for publishing while traveling the halls of her high school. "After I graduated, I went on to Hunter College and majored in English lit," Merolle recalls. "So, like a thousand other English majors, when I graduated, I went looking for a job that was somehow related to what I'd been studying." A publishing job eluded Merolle for several months after graduation, until she learned of an editorial opening at Woman's Day magazine. "My title was research correspondent, but

Spotlight on Inserts and Tips-ons
August 1, 1999

In an ideal world, magazine production managers would maintain control over every aspect of their publication's content, including advertising. But it's not an ideal world, and production managers—those not working with ads created in-house—are subjected to the variations of ads created by outside organizations. Such is the case with inserts and tip-ons, whereby publications receive preprinted materials that are sometimes within spec, sometimes not. Experienced production managers have learned techniques for working with tricky ads and for avoiding the occasional production faux pas. In the following Q&A, a few industry-savvy production managers and directors share their insight: Q: How should a production manager