ALM Media And '.Law’ Domain Announce Strategic Partnership
July 14, 2015

SAN FRANCISCO -Minds + Machines (LSE:MMX), a leading owner and operator of gTLDs, today announced a strategic partnership with ALM Media, LLC, one of the world's largest legal media companies, to collaborate on advertising and marketing content for the new top-level domain ".law" across ALM's legal media publications, conferences and digital platforms. In addition, ALM will adopt over 100 .law URL's for its existing legal properties and new product rollouts. The announcement was made at Legaltech West Coast, the most important legal technology event on the West Coast.

Time Inc. CEO Joe Ripp Speaks on Video, Native Content, and Journalistic Integrity
June 30, 2015

Since taking the reins as chairman and chief executive officer in 2013, Joe Ripp has led Time Inc.'s spin-off from parent company Time Warner in June 2014, cut costs at the company and made acquisitions of digital firms such as Cozi and FanSided. Ripp began his media career at Time Inc. in 1985 as assistant comptroller. Eight years later, he was promoted to senior vice president, chief financial officer and treasurer. He moved over to Time Warner as executive vice president and cfo shortly after, and rose to cfo of America Online, and later vice chairman. 

Time Inc. Partners with Mobile Trivia App in Effort to Attract Millennial Audiences
June 26, 2015

Time Inc. announced Wednesday a new content partnership with mobile game developer Etermax. Etermax is the creator of the game Trivia Crack and will use Time Inc.'s content in game's forthcoming sequel. "Trivia Crack is an information-based game, and Time Inc.'s brands inform the largest publishing audience in the U.S. Our brands are synonymous with popular trivia categories like celebrities and entertainment, sports, news, and fashion," said Steven Haft, SVP of innovation at Time Inc., in a press release.

How The Magazine Cover Is Surviving -- And Thriving -- In The Digital Revolution
June 26, 2015

It turns out the magazine hadn't done all it could. In the ethereal world of digital media, printed magazines continue to offer something concrete, a tangible representation of a collaboration between editors, artists, designers and writers. And nothing embodies this collaboration like the magazine cover, which remains one of the modern age's most widely consumed pieces of public art. As Time magazine's design director, D.W. Pine, put it, "I still feel like the power of the Time cover is because we print it. The power is that we take the time and energy to craft 

Paywalls Rise Again: Pando is Latest to Introduce Membership Model
June 25, 2015

On Monday, Pando (formerly PandoDaily) joined the ranks of Slate and Time Inc., becoming the latest media company to turn its online content model from free-for-all to freemium. The site launched a membership-driven paywall where the newest articles on the site will be available to members first. Memberships cost $10 a month or $100 for the year. Like Slate Plus, Pando promises more exclusive member features to come.

NYT Aims to Double Its Branded Content Business
June 25, 2015

Content marketing has gotten more complex in some ways, and yet it is clarifying in others. Remember just a couple of years ago, when people were hot and bothered about the colors and thickness around the Times' first Paid Posts? Some raised good questions of the lines between church and state, editorial and advertising - and others mistook contemporary content marketing for old-fashioned, unmistakably boosterish "advertorial" that has long plagued newspapers and magazines.

The Times has found the big budget sweet spot for its T Brand Studio: between $250,000 and $500,000. It now has completed 70 campaigns

Scary Mary (Meeker) And That Fallacious Chart Are Back Again
May 29, 2015

I was elsewhere earlier this week when Internet savant Mary Meeker released her gargantuan annual slide deck on big-picture digital trends.  I was not surprised that it received respectful coverage, as is warranted, nor, alas, that her updated chart implying imminent doom for print got special attention.

That's too bad.  Of the 197 slides, this isn't one of her best and has a pair of flaws that make it misleadingly alarmist.

If you've missed the chart, a staple in her presentation for a decade, it compares time spent on various platforms with ad spend.