Fry Communications

The Mailing Conundrum
October 1, 2007

If you publish and mail a magazine, you are already well aware of the impact of the latest postal hikes. The United States Postal Service’s (USPS) 2007 price hike significantly affected both Standard and Periodical rates. Initially, the USPS proposed a change that would increase Periodical rates by an estimated 11.4 percent. The USPS does offer discounts to publishers based on how well the publishers integrate into the USPS’s automated systems with presorting, palletization and other factors. However, publishers do not perform these services … printers do. On its Web site,, the USPS clearly states its intention to pass responsibility of automation onto

The New Role of the Magazine Printer
September 1, 2006

It’s ironic that when selecting a printer today, printing may be one of the least important criterion. More and more, publishers are choosing printers based on their distribution capabilities, management tools and proactive customer service reps. “The trend overall seems to be that print vendors are providing additional services …,” says John Sartoris, group production director at VNU Business Publications. “Whether it’s workflow solutions or specific project solutions, print vendors are relied upon as partners to provide resources and even marketing solutions that may cover print, direct marketing, e-media and logistics.” Examples of printers helping publishers in areas other than printing have always happened,

Can Co-Distribution Save You Money?
August 1, 2005

One of the biggest changes in the publication printing industry today has been in mailing. Mailing used to consist of applying customer-furnished labels to the publications, and printers would drop them into the closest Bulk Mailing Center (BMC). As the U.S. Postal Service (USPS) created more complex sortation rules and subsequent pricing structures, printers have begun offering services to take advantage of potential discounts for their customers. You've most likely heard printers offering savings through co-palletizing or co-mailing, or even co-mingling. These "co-distribution" strategies attempt to combine different publications/mail together to reduce postage costs and increase discounts. Co-Palletization In co-palletizing, the mailer places

Dealing with Rising Paper and Postage Costs
June 1, 2005

Postage Costs With paper and postage costs on the rise, you might be considering changing your paper stock to a lighter or cheaper one, or considering reducing your trim size to lighten the single-copy weight. Publishers rarely "degrade" their books in these manners unless they are trying to offset increasing paper and postage costs. They are the two largest expenses a magazine publisher has, and it is a hardship when either goes up. It can be significantly detrimental when both go up at the same time. Paper prices are on the rise, and early next year, postage rates will jump by an

Going Postal
August 1, 2003

At 208' long, it's nearly two-thirds the size of a football field. But executives at Fry Communications say this digital printing behemoth is an effective weapon in the war against high distribution costs. Fry Communications' Co-Mailing Utility can print up to 33 publications simultaneously, while keeping mail databases properly sorted. This allows publishers to qualify for higher postal discounts. The process physically merges the mailstreams of different titles to create one master mailstream, which is then eligible for higher presort discounts available at the carrier route sort level. The process can result in a 10% to 15% savings on postal costs, compared to the price of mailing

Philadelphia Freedom
May 1, 2001

Like most regional publications, Philadelphia Magazine aims to capture the unique spirit of its hometown. Covering the city's dining, shopping, politics, real estate and nightlife for a sophisticated readership, the monthly magazine is widely considered the authority on the City of Brotherly Love. "There are a lot of wonderful things going on in Philadelphia," says Philadelphia Magazine's editor-in-chief, Loren Feldman. "We try our best to cover all those things." And while the magazine's editorial staff keeps pace with the beat of the city, production is busy keeping up with technology; they've recently converted to CTP production. The decision to go digital was