Georgia-Pacific

Press Release: Meredith & Georgia-Pacific Partner On Year-Long, 1,400-Piece Custom Content Campaign
October 14, 2015 at 2:16 pm

NEW YORK, NY (October 14, 2015) – Meredith Corporation (NYSE:MDP; www.meredith.com), the nation’s leading media and marketing company serving 100 million unduplicated U.S. women, has partnered with Georgia-Pacific, one of the world's leading makers of consumer products, to develop and distribute custom content to engage millions of consumers across Meredith Digital’s network of properties. The year-long campaign brings together a comprehensive marketing…

Paper Jam
November 1, 2002

It's not just magazine publishers crying the blues over the weak U.S. economy, which inspired advertisers to cut ad page placements 9.3 percent in 2001, and 10.4 percent this year, according to a recent report from market researcher Nielsen/NetRatings. Magazine publishers have responded by tightening ad/edit ratios, decreasing trim sizes, and going with lighter basis weights. Cataloguers have also cut back, shifting promotions to the Internet and other electronic media, while pruning mail lists and slashing page counts. Corporations outside the publishing industry have also pulled back, trimming the number of brochures and other printed matter produced annually. It all adds up to a

The Greening of the Publishing Industry
February 1, 2002

New versus recycled. Petroleum- versus water-based. In the world of paper and printing, these distinctions go a long way toward defining just how a publisher and printer produce their products. And while most proponents of environmental welfare believe that producers of all goods share a responsibility to minimize damage, the pulp, printing and publishing industries have been long-time menaces. Educated by stalwart industry associations and governmental agencies, more users and vendors of publication paper are adapting enviro-friendly practices. Years ahead of this awareness in the U.S., The Canadian Magazine Publishers Association (www.cmpa.ca) advocated recycling. When the group first issued a report more