Here are some key numbers for content licensors in digital media: Netflix will pay approximately $3 billion in licensing and production fees this year to the television and film industry; Hulu is paying $192 million to license South Park; Spotify pays out 70 percent of its gross revenues to the music labels that hold the underlying rights to Spotify's catalogue.
Now here's what Facebook is guaranteeing a variety of publishers, including the New York Times, BuzzFeed, and the Atlantic, which are posting articles in its new "instant articles" feature: $0.
In 2006, 176 newspapers came together in a partnership with Yahoo to found The Newspaper Consortium. The idea, a simple one now, was an important step forward for the development and growth of ad networks. Yahoo had the reach - 400 million users worldwide at the time, according to The New York Times- but the newspaper companies (which included the MediaNews Group, Hearst, Belo, Scripps, Journal Register, Lee, and Cox) - had the experienced ad sales teams. Together, they sought to increase revenues all around - so that a newspaper could sell local ads to local businesses
The advertising industry got a taste of how Facebook plans to use technology from Atlas, an advertising suite acquired from Microsoft in 2013. The social site is running small tests with a few advertisers and publishers to serve Facebook ads in third-party mobile apps.
One analyst believes it could become a more relevant ad network than Yahoo and AOL, and compete more directly with Google and Twitter.
The founders of the website The Good Men Project predicted early on that their lean operation would turn a profit from ad sales once it started attracting about a million unique visitors per month. And as traffic neared that mark late last year, the company indeed turned in its first profitable quarter. So why did it just start offering an ad-free version?
"It became clear that banner ads are annoying to people and they just aren't that profitable," said Lisa Hickey, CEO of Good Men Media.
You could simply abandon the thought of teaching technically-challenged sales reps the definition of "looping restrictions" or "clickTAGs" and run ad network inventory throughout your Web site.
With the Internet becoming a greater part of our lives, it seems that the digital underground has quickly become mainstream for publishing companies. It’s only natural that we’d want our print publications to be available digitally. Just as naturally, we might even want a few of the bells and whistles that can come with a product containing audio and video capabilities. Here, Publishing Executive shares some tips from publishing executives on finding the right digital edition solution for your publications and how it can affect your bottom line. Tom Boyles, editor of PMQ (www.PizzaMagazine.com), a pizza industry publication based out of Oxford, Miss.,