Time magazine began rolling out a redesign of its web and mobile sites Wednesday night in a bid to start punching in the same digital weight class as CNN, The Huffington Post and The New York Times.
The new site will introduce large native ad units that unfurl as readers scroll among editorial stories. Some traditional display units are also getting a refresh, with ads for Citi pulling elements from a smaller display unit on the left side to a large box in the middle of the page.
When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said. There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying.
Lucky, once so successful a shopping magazine that it spawned imitators from Vitals to Shop Etc. to Cargo, is now striving to get its mojo back. Amid rising digital competition and a steep decline in ad pages last year, Conde Nast in January named Gillian Gorman Round to oversee both Lucky's editorial and its business operations -- a management structure new to Conde magazines. Once the company had named Vogue Editor-in-Chief Anna Wintour to the additional post of artistic director across its titles, Lucky became one of the first areas she was asked to examine.
Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut down.
Both Hearst Magazines and Condé Nast, boosted partly by a revival in fashion and beauty advertising, just marked their best first quarter in five years. Cosmopolitan, which has a new editor, a revamped Harper's Bazaar, and newcomer Food Network Magazine registered solid double-digit gains in advertising pages
As we've all heard by now, Newsweek will cease to exist as a print product at the end of 2012, a move which I don't believe goes far enough. It's time for Tina Brown's publishing concern to retire the Newsweek brand altogether, folding everything into the Daily Beast.
Print media buyers have sent a letter to magazine publishers asking them to reveal more information about their tablet editions' performance.
"While certain digital extensions, such as the tablet, represent a relatively new medium, we believe the time has come for rigorous transparency and accountability," the 4A's Print Media Committee said in a May 1 letter to the MPA, the magazine industry association.
Crowdsourcing has been common in advertising for some time, but in a highly unusual move, it's now vaulting the wall at the venerable Ladies' Home Journal, which is planning to turn over many of the pages in its 128-year-old publication to work written by readers.
Starting with the March issue, LHJ editors will cull much of the magazine's material from posts on DivineCaroline.com, a sibling at Meredith Corp. that lets consumers upload their own stories, as well as from the magazine's website, its Facebook page and other digital channels.
The Print Council has announced that the Unisource Worldwide Matching Challenge Grant has resulted in $100,000 of new financial support from the industry