Hallmark Data Systems
Norwalk, CT-June 4, 2015 - The most advanced data management platform for publishers can now exchange data with Hallmark Data Systems.
This means that media companies using Hallmark's fulfllment services can use ONEcount's advanced DMP platform for tracking and targeting their audiences.
Fulfillment providers have always been a crucial part of the magazine industry. As long as readers subscribe to print magazines, circulation files will need to be managed. What has changed is that the data publishers can collect about their subscribers has expanded well beyond basic demographics. As our digital footprints continue to grow, traditional fulfillment and list management services are being supplemented by more holistic audience data solutions.
In this Q&A, Hallmark's Joshua Sukenic shares his thoughts on publishers increasing revenue by utilizing their audience data. For more information download the free white paper, "Making the Most of Your "Big Data"
Hallmark Data has partnered with Publishing Executive to provide the following Q&A with Hallmark's Joshua Sukenic on how publishers can increase revenue by utilizing their audience data. For more information download the free white paper, "Making the Most of Your "Big Data".
Reimagining traditional publishing business models and monetizing digital content were the topics of focus at a pair of one-day events hosted by Publishing Executive at the historic Union League in New York City. Held on September 15th and 16th, each event gathered 50 to 60 executives from leading media companies. Speaker panels explored the implications of an increasingly digital and data-focused industry and provided practical advice for media executives to strategically grow their businesses.
Publishing Executive has assembled a roster of top consumer and B2B media companies and technology experts for a pair of industry summits, kicking off therecently-launched Publishing Executive LIVE! event series. The invite-only gatherings will explore what leading publishers are doing to monetize digital and mobile content and how they're redefining what it means to be a new media company.
Like everything else in publishing, the role of distribution and fulfillment has shifted as publishers embrace new ways of reaching and serving audiences. This does not diminish the practice, however; sophisticated data-collection and measurement tools allow for more strategic, targeted efforts in audience development, upselling and trend spotting.
Hallmark Data Systems, a Skokie, Ill.-based circulation fulfillment provider, was acquired this week by EBSCO Industries, one of the world’s largest full-service subscription agencies. Financial terms of the deal were not disclosed.Hallmark will be folded into EBSCO’s Publishing Services Group. Founded in 1944, family-owned EBSCO has not only become the largest full service subscription agency…