Hammock Publishing

The Two-Faced Marketer
November 1, 2008

E-mail offers a way to deliver fresh content online, while driving traffic to related Web sites, maintaining customer loyalty and cross-promoting brands. In addition to serving as a marketing tool, it has the dual ability to stand on its own as a revenue-generating product in the form of an e-newsletter.

Best in Custom Publishing Recognized at Pearl Awards
November 1, 2005

New York, NY -- November 28, 2005 -- Eighty-eight awards were presented in 30 categories at the second annual Pearl Awards, hosted by the Custom Publishing Council (CPC), at the University Club in New York City. Hosted A team of 30 judges poured over 357 entries to identify publications demonstrating the best in strategy, design and editorial. Applicants submitted entries in both business-to-business and business-to-consumer sectors, as well as by circulation size, and were awarded gold, silver and bronze awards.   The 2005 Pearl Award winners were: *(denotes number of awards received) The Magazine Group WebMD the Magazine (6) Biz Tech for

Friendly Fire
November 1, 2001

The commercial feasibility of advertising-subsidized publishing was first demonstrated by Cyrus and Louisa Knapp Curtis, a husband-and-wife duo who, in the late 19th century, turned the Ladies' Home Journal into the most widely read (and profitable) magazine in America. By shifting the source of publishing revenues from its readers to its advertisers, the Curtis Publishing Company—as it came to be known—planted the seed for the magazine model of the 20th century with an operating method that is still being used by consumer and trade publications today. In the new economy, defined by dot-com fall-out, agencies and publishers have had to reconsider their marriage

Hammock Pubishing Wins Awards
July 1, 2001

Hammock Publishing has won 11 awards, including two national awards, in the 2001 American Society of Business Press Editors' (ASBPE) competition. The awards were given to three publications produced by Hammock. The ASBPE gave three awards to My Business magazine, a bimonthly magazine that Hammock publishes for the National Federation of Independent Business. The May/June 2000 "Editor's Letter" written by Editor Lisa Waddle earned both a silver national award and a gold regional award in the "Signed Editorial" category. My Business also received a silver regional award for New Publication, and bronze for Front Cover/Photo. My Business has a circulation of 550,000. Road King Magazine,

Bidding Wars
June 1, 2001

No more pitches. No more visits. No more phone calls. Online paper procurement portals offer alternatives to traditional paper buying. While Chris Powell, production director at New Hope Natural Media/Penton Media, says, "I am buying paper through a broker right now," she admits, "I'm always looking for ways to save more money!" In some cases, by logging online, print buyers can do everything from search for and buy paper, to researching paper market news and staying up-to-date on new product launches. Users and vendors alike benefit by comparing prices and creating a bigger pool of potential commerce. Powell also notes, "I would consider